The marketing ecosystem today is changing dynamically. With the current developments and changing ways of work, there is a rise in the use of online mediums for business purposes. The world today is at an exciting crossroad where the need to operate with digital and technology at the center has become necessary. The digital world operates without constraints, and this makes it a fascinating area to pursue and use it strategically for one’s benefits. Notably, the impact of digital technology in markets can be realized in terms of data, customers, competition, innovation and the value to customers. Marketing in the digital age is unique and requires building of an effective customer connect online through relationship management and achieving of mutually beneficial business goals. Therefore, skilling and reskilling with digital know-how for effective marketing has become essential for individuals today.
This course aims to enable movement of participants into the digital marketing and communications domain and to help transit decision making through the learning and implementation of strategic digital marketing possibilities.
The proposed programmes for the year 2020-21 are:
|Certificate Programme on Strategic Digital Marketing||15 credits in a semester, full- time|
|Part Time Certificate Programme on Strategic Digital Marketing||15 credits in two semesters part-time|
The Diploma and Certificate programmes in Business Analytics are open to:
This is a 15-credit certificate programme divided into the following categories:
|Certificate Project Work (CPW)||3|
|Course Code||Course Name||Credits||Semester|
|MKT504||Understanding Markets and Consumers||1.5||Monsoon 2020|
|MKT642||Interdisciplinary Approach to Consumer Understanding||3||Monsoon 2020|
|TOD531||Introduction to Analytics||1.5||Monsoon 2020|
|TBD||Digital Marketing||3||Monsoon 2020|
|CPW||Project on Designing Digital Marketing Campaign||3|
|S.No.||Course Code||Course Title||Credits|
|1||TBD||Digital Content Strategy||1.5|
|2||TBD||E-tailing and Retailing||1.5|
|3||TBD||SEO and SEM||1.5|
|4||TBD||Social Media Strategy||1.5|
|6||TBD||Fundamentals of A/B Testing||1.5|
|7||TBD||Digital Advertising and Promotion||1.5|
The semesters for course offering are subject to as and when a course is offered and on the participant’s academic planning. Some courses may have prerequisites and the same need to be discussed with the course instructor prior to registration for the course.
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