How A Cooperative Of Dairy Farmers Kept The Rivers Of Milk Flowing In Uncertain Times?
Salman Rushdie once said, ‘one of the extraordinary things about human events is that the unthinkable becomes thinkable’. This seems more true today than ever before. The first two decades of this century have seen unimaginable events come to pass. Business organisations have struggled to deal with these unpredictable events. one Indian cooperative organisation, Amul, has been able to manage many challenging situations, where even large multinational organisations have stumbled. The multi-layered ownership and accountability structure – from villages to districts to the state – creates the ability to act collectively for the greater good. Procurement, distribution, and logistics are handled with agility and resilience. with this structure of collective ownership and management, Amul ensured the smooth flow of products, even at the height of the lockdown earlier this year.
In this conversation, the experts will discuss some critical questions:
- how does a grassroots multi-dimensional cooperative system deal with uncertain situations?
- how does a collaborative organisation stay relevant in this uncertain world?
- how does it integrate technology and human talent to respond better and faster to change?
