Ahmedabad Students Win for Research on Food Delivery Platform Market Impact

Ahmedabad University's pursuit of research excellence is fundamental to its mission of cultivating future-ready citizens. This commitment is further exemplified by the University's dedication to nurturing and celebrating the work of its young researchers, with Riddhi and Maitreiya being recent examples.

Their research tackles a critical question: How have food delivery platforms like Zomato and Swiggy impacted market efficiency and economic growth within India's gig economy? Riddhi Bhargava, BS (Hons) 2026, and Maitreiya Vohra, BA (Hons) 2027, explored this, offering insights into potential policy frameworks to ensure fair allocation and empower delivery drivers.

Their investigation delved into the complexities of commissions, pricing, restaurant profitability, and delivery partner earnings. They also examined the economic trade-offs for consumers and the competitive landscape with local food chains.

The researchers uncovered a stark contrast between short-term gains and long-term consequences through rigorous qualitative analysis of secondary sources. While initial growth benefited consumers, workers, and restaurants, the long-term outlook revealed potential hitches: rising consumer prices, diminishing discounts, worker instability, and eroding restaurant profits. They argued that the platforms' quest for dominance poses a regulatory risk if left unchecked.

The research highlighted the gig economy's multifaceted nature, opportunities, challenges, and future trajectory. Emphasising the role of policymaking in safeguarding gig workers, the study, advocated for robust regulation to protect consumers, restaurants, and workers from exploitation while ensuring sustainable growth and employment.

Their work earned them the first position at the prestigious Meghnad Desai Young Economist Research Competition (YERC) in Mumbai. Their victory amidst a field of over 150 teams and eight finalists shows the depth and quality of their research. "The YERC was an incredibly enriching experience, exposing me to diverse perspectives and cutting-edge economic insights. Interacting with fellow researchers challenged my thinking and deepened my appreciation for interdisciplinary problem-solving," shared Riddhi Bhargava, reflecting on her participation."