The Integrated Arts Major is a unique, multidisciplinary, practice-driven programme dedicated to educating a new generation of arts practitioners, policymakers, art curators, managers, and academics. In this Major, aesthetics intersects with formal and technological innovation, bringing together a broad spectrum of knowledge, applications, problem-solving techniques, research skills, and imagination, drawn from management, science, technology, engineering and the social sciences. The Major provides inputs for the intellectual preparation of the artist within the traditions of liberal arts while also creating the opportunity to build deep capabilities within a chosen art form. The Major exposes students to different art forms that influence the art practice chosen by the student for specialisation. Additionally, it allows for an understanding of how the arts engage with and offer solutions to grand challenges faced by society (such as climate change, health, and social inequality).

The programme is targeted towards five potential Career Pathways. These are directed towards enabling employment or entrepreneurship opportunities in

• Professional Art Practice
• The Media and Entertainment sector
• Museums/Art Galleries
• Arts Management
• Academia (teaching and research in arts). 

The Major aims to provide comprehensive exposure to

• The social and historical conditions and theoretical frameworks by which art practice is understood;
• Hands-on practice by which a range of creative work can be produced, curated, exhibited, managed, conserved, interpreted, documented and archived;
• Various art forms and how they can come together in any creative endeavour;
• Challenges and opportunities in the growing creative economy/creative industry sectors;
• Methods of conducting academic research, undertaking curation, doing content writing, and preparing grant proposals in the area of Integrated Arts;
• Cultural policy and laws concerning cultural production in India and globally, as well as cutting-edge industry practices in the creative economy.

On completing the programme, graduates will be able to:

• Produce creative work that demonstrates innovative ability in performing, making and exhibiting;
• Curate, manage, conserve, interpret, document and archive art practices;
• Relate their practice to the Creative Economy/Creative Industries sectors;
• Apply an integrated understanding of the arts in the fields of academic research, curation, and media and communication;
• Evaluate interventions that impact artistic and cultural production in India, such as research projects, policy documents, and legal frameworks.

To learn more about the Integrated Arts programme at Ahmedabad University you may send an email to [email protected].