Ahmedabad University - A Liberal Education

Business Analytics

Business analytics major will enable the students to analyse data for business decision making. It involves using information technology, statistical analysis, quantitative methods, and computer-based models to gain improved insight about business operations and aid better data-based business decision making. 

Business analytics is an integral part of modern management. It helps solve complex business problems using data. Business analytics will provide the students with a range of specific frameworks, tools, and concepts that they will be able to apply across a wide range of real time business functions and situations. It will enable the students to learn techniques and tools to identify, understand and apply state-of-the art methods using hands-on approach to drive value for businesses, companies and society.  Business analytics skills are deployed. In all functions of any firm.

On completion of this major, the student will be able to: 

  • Understand and critically apply concepts and methods of business analytics 
  • Identify, model and solve decision problems in different settings 
  • Interpret results/solutions and identify appropriate courses of action for a given managerial situation whether a problem or an opportunity 
  • Recognize, understand and apply the language, theory and models of the field of business analytics 
  • Foster an ability to critically analyse, synthesise and solve complex unstructured business problems 
  • Encourage an aptitude for business improvement, innovation and managerial action 

Business analytics graduates find opportunities in both manufacturing and services organizations. They build data models and perform analysis for various functions of a firm like marketing, finance, human resource, operations & supply chain management. 
 

Major Must Knows

Offered by Amrut Mody School of Management
Programmes Bachelor of Business Administration (Honours)
Degree Bachelor of Business Administration (Honours)
Minimum Programme Credits 125
Minimum Major Credits 65
   
Business Analytics is also offered as a MINOR


Curriculum Structure (Bachelor of Business Administration Programme)