When I joined the MBA programme at Ahmedabad University, I expected to learn management primarily through traditional classroom lectures, case studies, presentations, and group discussions. However, one initiative completely transformed my perspective: Route Camp.

Route Camp is an experiential learning initiative where students collaborate with a company over an extended period to solve a real-world business challenge. For my project, my team and I worked on projects within the tourism sector, tackling actual business obstacles and developing meaningful solutions for both the company and its customers.

What sets this experience apart is the lack of predefined answers. Unlike static case studies, we had to immerse ourselves in the business, pinpoint the core issues, engage directly with stakeholders, conduct primary research, analyse data, and craft actionable, realistic strategies.

This hands-on journey bridged the gap between academic theory and industry practice. Concepts from marketing, strategy, consumer behaviour, and general management took on new depth once applied in a real commercial context.

More importantly, Route Camp taught me that business problems rarely have a single perfect solution. Real-world management is about asking the right questions, weighing diverse perspectives, collaborating effectively, and making data-informed decisions.

Ultimately, Route Camp turned my MBA into more than just an academic qualification. It gave me the space to learn by doing, take ownership, adapt through experience, and build solutions that make a tangible impact.

“Ahmedabad University offers endless opportunities—you just need to step up and take the initiative.”