The BBA programme of the Amrut Mody School of Management is a 3- year undergraduate degree program which offers dual specialisation. Students may choose any two from the following five sets of electives in their third year: marketing, finance, human resources, entrepreneurship, and economics. This offers students a comprehensive understanding on specialized courses with practical insights. The BBA programme has regional as well as global dimensions. The university's education initiatives include providing students international exposure through visits and short term study programmes to prestigious business schools outside India.
The BBA programme's business education intersperses management theory with practical insight from industry. Curricula are regularly updated, and teaching emphasises self-learning and skill development, to help fulfilm the programme's goal to equip students for their next professional and academic decisions.
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