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The BBA Programme of Amrut Mody School of Management, Ahmedabad University, is a 3- year undergraduate degree program which offers Dual Specialization. A student can choose any two from five sets of electives in the Third Year, namely: Marketing, Finance, Human Resources, Entrepreneurship, and Economics. This specialization offers students a comprehensive understanding on specialized courses with practical insights. Education at the BBA Programme has regional as well as global dimension that gets translated through the University’s initiatives in providing its students international exposure by ways of visits and short term study programmes to prestigious Business Schools in like ESC Rennes, France.

The BBA Programme at AMSoM provides business education, interspersing management theory and practical insight from the industry. The distinct features like: Regular Updating of Curriculum, Encouraging Self-Learning & Skill Development, Assessment, & Professional Relevance of the courses taught, enables the students to gain an edge over the rest, be it in securing admissions in renowned institutions of higher education and/or to make a career in business whether as an entrepreneur or a professional.