• About Ahmedabad
  • Stepwell
  • Student Affairs
  • Alumni and Advancement
  • Collaborate With Us
  • Media
  • Academics
    • Schools & Centres
      • Amrut Mody School of Management
      • Bagchi School of Public Health
      • School of Arts and Sciences
      • School of Engineering and Applied Science
      • Undergraduate College
      • Graduate School
      • Ahmedabad Design Lab
      • Centre for Heritage Management
      • Centre for Inter-Asian Research
      • Centre for Learning Futures
      • Global Centre for Environment and Energy
      • International Centre for Space and Cosmology
      • Sahyog: Centre for Promoting Health
      • The Climate Institute
      • VentureStudio
    • Programmes
      • Undergraduate Programmes
      • Graduate Programmes
        • Masters Programmes
        • Doctoral Programmes
      • Continuing & Executive Education
    • Learning Initiatives
    • Libraries
    • Interdisciplinary Learning
    • Academic Calendar 2024-25
  • Admission
    • Undergraduate Admission
    • Graduate Admission
      • Masters Admission
      • Doctoral Admission
    • Fees & Financial Aid
  • Faculty
    • Amrut Mody School of Management
    • Bagchi School of Public Health
    • School of Arts and Sciences
    • School of Engineering and Applied Science
    • Ahmedabad Design Lab
    • Centre for Heritage Management
    • Centre for Inter-Asian Research
    • Centre for Learning Futures
    • Global Centre for Environment and Energy
    • International Centre for Space and Cosmology
    • VentureStudio
  • Research
  • About Ahmedabad
  • Stepwell
  • Office of the Dean of Students
  • Alumni and Advancement
  • Collaborate With Us
  • Media
  • Academics
    Schools & Centres Programmes Learning Initiatives Libraries Interdisciplinary Learning Academic Calendar 2024-25
  • Admission
    Undergraduate Admission Graduate Admission Doctoral Admission Fees & Financial Aid
  • Faculty
  • Research

Why Are There No Customers In The Boardroom? Approach Towards A Customer-Centric Business Strategy



Despite the rhetoric on customer centricity, most companies do not bring the customer into their business strategy development process. The focus is inside-out: on the company's products, capabilities, competition, and tunnel-vision definition of the market. Supply side, rather than the demand side, is what often drives strategy - excessive talk of competitive advantage, market share, and gaining a larger slice of the pie, rather than growing the pie.

Companies will achieve their full potential only when they start looking outside-in; looking at customer need as the starting point; and designing products and services to cater to that need - rather than fighting competition to sell existing products to the narrowly defined target group. How can companies break out from the crowded competitive red ocean and explore possibilities in the blue ocean?

Our speakers, thought leaders on market strategy and consumer insight, will discuss what can be done to bring analyses and insights from the world of the customer into the business strategy development process.

Related Events

Interpreting Local Climatic Data

Asmita Kiran I: A Management Development Program on Heritage Walk

Project Expo: An Exhibit of Design Solutions for Real-World Problems

Project Expo: An Exhibit of Design Solutions for Real-World Problems

Ahmedabad University

Navrangpura, Ahmedabad 380009
Gujarat, India

[email protected]
+91.79.61911000/200/201

  • About Ahmedabad
  • Our Purpose
  • University Leadership
  • Board of Management
  • Board of Governors
  • Schools & Centres
  • Research
  • Programmes
  • Admission
  • Tenders and Vendors
  • News
  • Events
  • Resources
  • Careers
  • Accreditations and Compliance
  • IQAC
  • Campus Visit
  • Contact
  • Privacy Policy

Auris

COPYRIGHT AHMEDABAD UNIVERSITY 2025

CONNECT WITH US

Download Brochure

Please enter information in the form below. The download will start automatically on submission of the form.

Download Brochure

Please enter information in the form below. The download will start automatically on submission of the form.