The Ahmedabad Heritage Venture Lab (AHVL), a joint initiative by Center For Heritage Management & VentureStudio is organizing its first exhibition of Ahmedabad based Heritage Ventures. There are 13 exhibitors from the first batch of AHVL, displaying their heritage related products & services in diverse areas such as Artworks, Cultural Tourism, Film Shooting, Food & Lifestyle, Handicrafts, Heritage Home Stay, Performing Arts, Photography, Radio Broadcasting, Town Planning & Web Portal for Arts & Culture. Some of their selected goods are also available for sale. The main attraction of the event are the 1000 traditional (Heritage) rice varieties that are on display. More than 50 rice varieties of them are also available for sale.