Why Strategic Digital Marketing?

The marketing ecosystem today is changing dynamically. With the current developments and changing ways of work, there is a rise in the use of online mediums for business purposes. The world today is at an exciting crossroad where the need to operate with digital and technology at the centre has become necessary. The digital world operates without constraints, and this makes it a fascinating area to pursue and use it strategically for one’s benefits. Notably, the impact of digital technology in markets can be realised in terms of data, customers, competition, innovation and the value to customers. Marketing in the digital age is unique and requires building of an effective customer connect online through relationship management and achieving of mutually beneficial business goals. Therefore, skilling and reskilling with digital know-how for effective marketing has become essential for individuals today.

Objectives of the Certificate Course

This course aims to enable movement of participants into the digital marketing and communications domain and to help transit decision making through the learning and implementation of strategic digital marketing possibilities.

The proposed programmes for the year 2024-25 are:

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Broad Outcomes

• Strategic Marketing in a world of networked customers
• Frameworks for reaching and connecting with digital customers
• Process of planning and executing a digital marketing strategy

Specific Outcomes

• Digital marketing basics with hands-on application
• Creation of an effective digital campaign calendar
• Creation of effective digital content and communication strategies
• Understanding of Digital Marketing Analytics

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This Certificate programme is open to:

• Entry Level Marketing Professionals
• Experienced Marketing Professionals who wish to enhance their digital skills
• Start-up owners with a desire to blend current digital trends with conventional marketing techniques
• Under-graduate or graduate degree holders from Ahmedabad University or other universities (under specific requirements)

Why should you join a specialisation programme?

• These one-year specialisation programmes help you to earn credentials in a new area while increasing your employability by helping you to develop key skills. They also give you the opportunity to explore your intellectual interests beyond the degree you have completed.
• If you have just completed a three-year undergraduate programme, it gives you a fourth year at university, which makes you eligible to apply to a range of postgraduate programmes abroad.
• In the context of the COVID-19 pandemic, it is likely to be very challenging for graduating students to enter the job market or begin further studies outside Ahmedabad (or their hometown if they are from elsewhere). While you are waiting for the external situation to improve and stabilise, you may wish to do a one-semester or a one-year part-time programme that would help you to your spend your time constructively, while adding to your employability skills.

Why should you join?

• If you have secured a three years undergraduate degree and looking for a fourth year to be eligible to apply abroad.
• Enhances your employability post-COVID world because companies are looking for core technology talent
• If you are already in business, now is the time to learn the traits of digital world and reachout to your customers

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This is a 15-credit certificate programme divided into the following categories:

• A participant has to take either 3 required courses or equivalent of 9 credits. 
• Minimum credit limit for electives is 6 credits. Participants can take more elective courses as desired to enhance learning.

Required Courses

Elective Basket (Indicatory Basket)

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Part time/Full time Certificate Programme: INR 1,75,000

• Fees will be payable in two equal instalments for the Diploma Programmes and, payable in advance at the beginning of a semester for the Certificate Programmes.
• Fees for foreign students are the same as mentioned above.
• The payment of fees should be made online through the Admissions Portal. To make the payment now, log in to your account
• Should you want to pay by Cheque/Demand Draft generate a Challan or payment slip online through the same link. Submit the Challan with the Cheque/Demand Draft to any branch of ICICI Bank in India for payment to reach us. You do not need to visit the University Offices.
• The Cheque/ Demand Draft is to be payable to 'Ahmedabad University'.

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Application form

The Admissions process is based on a holistic review of your application. We consider your academics and your statement explaining the reason for joining the programme.

We accept applications online on the Ahmedabad University Admissions Portal only. The application fee is INR 1000/- and is not refundable.

Students may indicate a maximum of two Programme preferences in the same form with first and second choice as asked for, from the given options of Certificate and Diploma Programmes.

Eligibility

Students who have completed Undergraduate/ Post Graduate studies at any University in India as well as abroad are eligible to apply.

Important Deadlines

Last Date of Submission (along with fees): June 30, 2024

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