Sumitava Mukherjee

Assistant Professor
PhD (IIT Gandhinagar)
Areas of interest
Judgment, Decision Making, Wellbeing, Valuation

F7, AMSOM UG campus, Ahmedabad University, Navrangpura, Ahmedabad - 380015
Personal website


Sumitava Mukherjee is a behavioral and cognitive scientist who studies how humans think, judge and decide.  The current research focus is on the cognitive economics of gains and losses. His other area of work is to provide cognitive behavioral insights into human capabilities and happiness, motivated by the Capability Approach to human development. In previous works, he has studied the role of basic cognitive processes (notably attention and affect) on judgments and decisions.

Dr. Mukherjee has an interdisciplinary academic background and employs multiple research methods. He is on the executive committee of Cultural Evolution Society (USA) and National Academy of Psychology (India). Additionally, he is a member of the Association for Psychological Sciences (APS), USA; and the Indian Science Congress. Before joining Ahmedabad University, he was a faculty at Indian Institute of Management (IIM) Indore (Psychology) and an Independent Postdoc Fellow at Indian Institute of Management (IIM) Ahmedabad (Marketing).

His areas of consulting include role of attention in decision making and behavioral interventions.


Representative latest works:

Mukherjee, S., & Sahay, A. (in press). Nocebo effects from negative product information: When information hurts, paying money could heal. Journal of Consumer Marketing.

Bouwmeester, S., Verkoeijen, P. P. J. L., Aczel, B., …, Mukherjee, S., …, & Wollbrant, C. E. (2017). Registered Replication Report: Rand, Greene & Nowak (2012). Perspectives on Psychological Science, 12(3), 527-542.

Mukherjee, S., Sahay, A., Pammi, C.V.S., & Srinivasan, N. (2017). Is Loss-aversion magnitude dependent? Measuring prospective affective judgments regarding gains and losses. Judgment and Decision Making, 12(1), 81-89

Mukherjee, S. (2016). Isn't it yet time for Indian government to have a behavioral science unit? Psychological Studies, 61(2), 91-95.

Prospective Students

  • Not accepting doctoral students
  • Looking for a teaching assistant cum lab manager for upcoming Behavioral Science lab, School of Management


Prospective Faculty colleagues

  • I am very keen to collaborate with colleagues across different countries to look at behavioral aspects that matter. As India is a pretty complex culture, there are a lot of interesting questions we could probe.
  •  Please feel free to write to me for more information about Ahmedabad University incase you are looking to join or visit.


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