Online Via Zoom
Rapid advances in artificial intelligence and robotics are transforming the economy, enabling the development of many new products and services and triggering a new wave of automation in organisational and production processes. The speaker will review a research program investigating our relationship with technology in the dawning age of smart machines. Making examples from recently published articles and working papers, speaker will explore how our identity shapes responses to autonomous machines and, in turn, how autonomous machines shape our identity.
Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School. Prior to joining Penn, Stefano was a professor of marketing and head of department at the Rotterdam School of Management, Erasmus University, in the Netherlands. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova, in his native Italy.
His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review. Most of his ongoing research investigates how new technology is changing consumption and society, including how humans are adopting and evolving with AI.
