• About Ahmedabad
  • Stepwell
  • Student Affairs
  • Alumni and Advancement
  • Collaborate With Us
  • Media
  • Academics
    • Schools & Centres
      • Amrut Mody School of Management
      • Bagchi School of Public Health
      • School of Arts and Sciences
      • School of Engineering and Applied Science
      • Undergraduate College
      • Graduate School
      • Ahmedabad Design Lab
      • Centre for Heritage Management
      • Centre for Learning Futures
      • Global Centre for Environment and Energy
      • International Centre for Space and Cosmology
      • Sahyog: Centre for Promoting Health
      • Stepwell Centre for Asian Futures
      • The Climate Institute
      • The Institute of Manufacturing and Economy
      • VentureStudio
    • Programmes
      • Undergraduate Programmes
      • Graduate Programmes
        • Masters Programmes
        • Doctoral Programmes
      • Continuing & Executive Education
    • Learning Initiatives
    • Libraries
    • Interdisciplinary Learning
    • Academic Calendar
  • Admission
    • Undergraduate Admission
    • Graduate Admission
      • Masters Admission
      • Doctoral Admission
    • Fees & Financial Aid
  • Faculty
    • Amrut Mody School of Management
    • Bagchi School of Public Health
    • School of Arts and Sciences
    • School of Engineering and Applied Science
    • Centre for Heritage Management
    • Centre for Learning Futures
    • Global Centre for Environment and Energy
    • International Centre for Space and Cosmology
    • Stepwell Centre for Asian Futures
    • The Institute of Manufacturing and Economy
    • VentureStudio
  • Research
  • About Ahmedabad
  • Stepwell
  • Office of the Dean of Students
  • Alumni and Advancement
  • Collaborate With Us
  • Media
  • Academics
    Schools & Centres Programmes Learning Initiatives Libraries Interdisciplinary Learning Academic Calendar
  • Admission
    Undergraduate Admission Graduate Admission Doctoral Admission Fees & Financial Aid
  • Faculty
  • Research

2 March 2022

End-of-Life Conversations



A discussion around end-of-life decisions can never be an easy one, even if it is inevitable in some cases. Shibashis Mukherjee, assistant professor of management and organisation, Amrut Mody School of Management, Ahmedabad University, and Clayton Thomas, assistant professor of teaching, management and entrepreneurship, Iowa State University, conducted a research on how specialised care providers manage these difficult conversations with patients and their families about switching from curative treatments to palliative care. The paper, Feeling Rule Management and Relational Authority: Fostering Patient Compliance in Palliative Care Consultations, has been published in the prestigious FT 50 journal, Organization Studies.

In an interview to the Iowa State University newspaper, co-author Professor Thomas said, “People often think they should fear death. They may not realise that they should fear the cure, that the treatment to prolong life could cause more suffering or lead to other health problems during a patient’s final days.” Coining a new term, ‘feeling rule management’, to highlight these challenging, emotional conversations, the researchers concluded that many of the care providers did not dismiss their patients’ emotions or tell patients to feel differently. Rather, they validated their patients’ fear, hope or guilt, and then walked them through the likely outcomes of continuing treatments.

The two found this approach led patients to comply with the care providers’ suggestions for palliative care 73 per cent of the time. The compliance rate was only 43 per cent when providers did not use this style of communication.

Professor Mukherjee and Professor Thomas are planning a follow-up study that would compare this ‘feeling rule management’ in the US and India.

Read the Iowa State University interview here.

Related News

University Bookstore Launched at University Office

Inviting Book Enthusiasts to Setup University Book Store

Rice Yield Inefficiency

Cellular Extension Service Drives Fifty Percent Reduction in Rice Yield Inefficiency in Bangladesh

Ahmedabad University

Navrangpura, Ahmedabad 380009
Gujarat, India

info@ahduni.edu.in
+91.79.61911000/200/201

  • About Ahmedabad
  • Our Purpose
  • University Leadership
  • Board of Management
  • Board of Governors
  • Schools & Centres
  • Research
  • Programmes
  • Admission
  • Tenders and Vendors
  • Resources
  • Careers
  • Accreditations and Compliance
  • IQAC
  • Campus Visit
  • Contact
  • Privacy Policy

Auris

COPYRIGHT AHMEDABAD UNIVERSITY 2026

CONNECT WITH US

Download Brochure

Please enter information in the form below. The download will start automatically on submission of the form.

Download Brochure

Please enter information in the form below. The download will start automatically on submission of the form.