Communication

• Received ‘Chairman's Excellence in Teaching Award’ at Ahmedabad University for 2016-17
• Vedant Educator Excellence Award 2020 by Vedant Foundation, Gujarat
• Chairman's Award for Institution Building: Foundation Programme Team 2021 (Designing And Delivering Neighbourhoods Studio)

• Aw, E.CX., Thomas, S., Patel, R., Pandey, S. (2025). Virtual gift donation on social live streaming platforms: insights from SEM-IPMA-ANN-NCA methods. Electron Commer Res (2025). https://doi.org/10.1007/s10660-025-10009-z (ABDC 'A' and Q1)
• Suryavanshi A.K.S., Pandey S., Rameshkkumar SR., Patel R., Bhatt V., and Thomas S. (2025). Patronage intention towards online social gaming companies linked to cause-related marketing donation: A social comparison theory perspective. International Journal of Human-Computer Interaction, DOI 10.1080/10447318.2025.2565387. ABDC 'B' and Q1.
• Thomas, S., Suryavanshi, A. K. S., Bharath, K., Patel, R., Bhatt, V., & Pandey, S. (2025). Predicting CRM patronage intentions based on Schwartz’s theory of human values: A large-sample study anchored on male fashion leadership. International Review on Public and Nonprofit Marketing, 22(1), 135-165. (ABDC 'B')
• Thomas, S., A.K.S, S., Bhatt, V., Malkar, V., Pandey, S. and Patel, R. (2024). Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: a large-scale sample study anchored on female fashion leadership. Journal of Fashion Marketing and Management, Vol. 28 No. 5, pp. 1053-1073. https://doi.org/10.1108/JFMM-11-2023-0303 (ABDC 'B' and Q1)
• Bhatt, V., Pandey, S., Patel, R., Ghodake, S., Jariwala, H., & Thomas, S. (2024). Predicting online donation intention in donation-based crowdfunding apps: a multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust, and privacy concerns. Journal of Nonprofit & Public Sector Marketing, 37(1), 80–104. https://doi.org/10.1080/10495142.2024.2351012 (ABDC 'B')
• Patel, R., Bhatt, V., Thomas, S., Trivedi, T., & Pandey, S. (2024). Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness. International Review on Public and Nonprofit Marketing, 21(1), 199-228. doi.org/10.1007/s12208-023-00371-9 (ABDC 'B')
• Pandey, S., Thomas, S., Bhatt, V., Patel, R., & Malkar, V. (2023). An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective. Journal of Marketing Theory and Practice, 32(4), 541–554. https://doi.org/10.1080/10696679.2023.2241158 (ABDC "B")

(This research was highlighted by JMTP as one of the insightful researches for underlining the importance of 'CSR Authenticity'—the extent to which consumers believe a firm’s CSR activities genuinely aim to benefit society, not just the firm itself. The study demonstrates that perceived CSR authenticity can be a make-or-break factor in a successful CRM campaign. Link: https://www.linkedin.com/feed/update/urn:li:activity:7108494940707422208/ )

Non-referred

• Pandey, S and others (2016). Communication and Diverse Workplaces: A Co-cultural Communication Perspective through Organizational Autoethnography. INTERNATIONAL JOURNAL OF COMMUNICATION, VOL. 26 (1-2).
• Pandey, S. and others (2015). Media and Practices of Mediation: Role of Activist Documentary Films in India Mediasphere. Labyrinth: An International Refereed Journal of Postmodern Studies. Vol. 6 (4). Oct. Issue.
• Pandey, S. and others (2012). Human Interaction/ Discourse as Communication in Harold Pinter’s The Homecoming. Voice of Research. Vol.1 (1). January-March.
• Kaul, Asha & Pandey, S.K. (2012). Networking for Strategic Advantage. SCOPE: Forum of Women in Public Sector.
• Edited a “Global English” book based on the curriculum designed for undergraduate students at Amity University Uttar Pradesh, India.

Book Chapters

• Pandey, S. and others. (2023). Leadership and Achieving Sustainable Solutions: Shifting Landscape of Green Business Practices. In: Dhiman, S. (eds) Sustainable Development and Environmental Stewardship. Springer, Cham. https://doi.org/10.1007/978-3-031-28885-2_10
• Pandey S. and others (2019). Putting employees as the top priority in the context of human resources: a case of Taxiforsure acquisition by Ola In P. Rijwani, S. Shome and D. Danak (eds) Business, Economy and Environment: Corporate Perspectives (pp. 94-112). Mumbai: Himalaya Publishing House.

Cases

• ALDO - Drivers of Growth and Digital Presence (Teaching note-Reference no. 525-0028-8). The Case Centre, 2025.
• Just In Time: The Watch Boutique - Merchandise Management and Promotions (Teaching note-Reference no. 525-0021-8). The Case Centre, 2025.
• Oorja - Growth Options for a Sustainability Driven Organisation (Teaching note-Reference no. 524-0128-8). The Case Centre, 2024.
• The 'Teach For India' Experience: Market Research on Social Sector Careers (Teaching note-Reference no. 524-0090-8). The Case Centre, 2024.
• Medkart Pharmacy - Market Research on Consumer Behaviour Towards Generic Medicine (Teaching note-Reference no. 524-0012-8). The Case Centre, 2024
• Organic Welt - Capturing Lemongrass Tea Market (Teaching note-Reference no. 522-0077-8). The Case Centre
• IBCC Industries India Pvt Ltd - Expanding the Customer Base (Teaching note-Reference no. 522-0101-8). The Case Centre, 2022
• Bennett, Coleman & Co Limited (The Times of India): Market Research for Readership Development and Customer Engagement (Teaching note-Reference no. 522-0099-8). The Case Centre, 2022
• Simulations Public Affairs Management Services Pvt Ltd - Market Penetration and Digital Marketing Strategy (Teaching note-Reference no. 522-0085-8). The Case Centre, 2022
• Juggernaut Sports Entertainment Private Limited (A): Formulating the Problem Statement and Research Design - Published with AMSOM Case Unit (Ahmedabad University Case Center), 2021

Working Paper & Articles in Conference Proceedings

• Pandey S. Title: Socio-economic Impact of Pradhan Mantri Mudra Yojana in Selected Areas ofGujarat. 220/CRP-2023-1370/PMMY/SCD. ICSSR.
• A hybrid SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: An Attribution theory perspective. Pannon Management Review, July 05-07. 69-70.

TEACHING PHILOSOPHY

My teaching philosophy rests on the encouragement of critical thinking, reflection and innovation. Particular emphasis is on andragogy (adult education) with a deep focus on experiential and engagement-based learning. I perceive the classroom, syllabus, students and teacher as one entity because these are an integral part of education and learning, and they should never be realized separately.

Courses (Core and Elective)

1. MGT505 Problem Solving for Social Change (Core)
2. COM501 Corporate Communication (Core)
3. COM201 Effective Workplace Communication (Elective)
4. COM502 Analytical Writing for Management Students (Core)
5. COM507/08 Communication Lab for Managers (Core)
6. Neighbourhood Foundation Programme 
7. Environment and Climate Change Foundation Programme (Communication Domain)
8. Faculty Coordinator MBA "Route Camp Project"

ENABLE (Engagement and Application-Based Learning and Education) Course

USWSS102 City as Text https://ahduni.edu.in/events/enable-city-as-text

City as Text course broadens the idea of a text as a landscape which includes cultural artefacts, institutions and street cultures, socio-political and economic discourses. This course is interdisciplinary (provides economic perspective, cultural landscape analysis, political and social analysis, and historical background). It would mainly focus on urban formal and informal spaces such as commercial, residential and public. Learning processes in this course are characterised in the following ways:

• Firstly, intellectual development – understanding the specific socio-economic, cultural, and political factors that have shaped the city and integrating theoretical and practical concepts. The urban environment enables a variety of different modes of learning, including guided student discovery and interpretation.
• Secondly, technical development - students have the opportunity to hone observation and analytical skills and competence in information processing and research, as they are brought into direct first-hand contact with the object of their investigation. And as an arena of encounter and interaction, the urban environment facilitates processes of personal development.

Independent Study Period Course

Cycling in the City 

Cycling in the City can be a means to promote smart urban mobility and sustainability and achieve equity and inclusivity. Primarily, how a city street should be organised for pedestrians, cyclists, motorists, and public transport systems is a question too important to ignore. The idea of cycling is essential for urban planning and very convenient for commuters. Nevertheless, cultural markers of cycling make it difficult for adoption in everyday urban life. Cycling in the City, therefore, dealt with three KEY questions: 

• What is the role of cycling in wider urban society?
• Why is it that cycling to work is unpopular in urban India? 
• What is the attitude toward cycling in a car-dominated society?

To answer the above questions, Ahmedabad University students used the cycle to identify and create paths in areas where urban mobility was of immediate concern. Also, participants used Social Practice Theory (SPT) to understand people's cycling behaviour in Indian cities through a survey research method.  

• Investigating the role of digital platform participation, algorithmic management and social stigma in beauty gig workers- BAM 2025, at Kent Business School, University of Kent, Sept 1-6, 2025
• CRM patronage intentions and male fashion leadership: Applying Schwartz’s theory of human values by employing PLS-MGA-ANN. British Academy of Management – BAM 2024, Nottingham Trent University – United Kingdom, Sep 2-6, 2024
• Investigating CRM-based strategy by examining value-profiling, patronage and fashion leadership. India Strategy Conference 2023 - Strategies for a digital and inclusive future – ISC 2023, IIM Bangalore, India - Dec 14-17, 2023.
• Predicting CRM patronage intentions based on female fashion leadership: A hybrid SEM-ANN-MGA approach by employing Schwartz’s theory of human values. British Academy of Management – BAM 2023, University of Sussex Business School – United Kingdom, Sep 5-6, 2023
• Investigating CRM patronage intentions by integrating human values and fashion leadership. Association of Business Communication – ABC 2023: 88th Annual International Conference, Reaching New Heights: The Future of Business Communication, Virtual Conference – Denver, Colorado, Oct 18-20, 2023.
• A hybrid SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: An Attribution theory perspective. 22nd International Congress on Public and Nonprofit Marketing- IAPNM 2023, Veszprém – Hungary, July 5-7, 2023
• Commercialization of Frugal Innovations: The Impact of the stakeholder initiative – Third Ewing Marion Kauffman Foundation sponsored Colloquium on Transitional Entrepreneurship Hosted by Strome College of Business, Old Dominion University, USA, 24 June 2023
• An Intergenerational Study of the Culture of Entrepreneurial Spirit of Sindhi Community in India – Third Ewing Marion Kauffman Foundation sponsored Colloquium on Transitional Entrepreneurship Hosted by Strome College of Business, Old Dominion University, USA, 24 June 2023
• Arts Entrepreneurship: A consensus framework of economic, social, & psychological dissensus" – Third Ewing Marion Kauffman Foundation sponsored Colloquium on Transitional Entrepreneurship Hosted by Strome College of Business, Old Dominion University, USA, 24 June 2023
• Understanding Entrepreneurial Competencies among Undergraduate Students from Family Business Background” Sixth PAN IIM World Management Conference, IIM- Bangalore, Dec. 13-15, 2018
• Food as a Discourse: Politics of Poverty and Poverty Politics in Context of India’s Food Security Act 2013 at an International conference on “Agriculture, Food Engineering and Environmental Sciences- Sustainable Approaches” (AFESA-2015) held at JNU, New Delhi, 9-10 May 2015
• Theorizing Subjugated Knowledges: Locating Theory in Indian Folk Literature at an International Conference on Re-Imagining Theory: Towards New Horizons in the Humanities and the Social Sciences, organized by FCT Baroda and The International Lincoln Centre for American Studies Louisiana State University, Shreveport, USA, held at International Centre Goa 21-24 December 2014.

Invited Seminar/Colloquia

• Understanding Student Perception of Online Education and Enhancing Approachability & Accessibility. Dr. APJ Abdul Kalam Technical University, Lucknow, Virtual; March 15-19, 2021
• Invited Webinar on "Role of Experiential Learning in MBA Programme". SNS College of Technology Coimbatore, Tamil Nadu, India. May 18, 2020
• Needs Analysis: Understanding Student Perception of Online Education. GLS University’s Faculty of Business Administration, Ahmedabad Virtual Talk; November 01, 2020
• Research Methodology for Humanities, Faculty Development Program, SMVD University, Katra, J&K, 22-26 Jan, 2018
• Urban Space and Culture: Emerging Paradigms for the Global India, GIAN Course, IIT Kharagpur, 8-13 Dec 2017

Title: Socio-economic Impact of Pradhan Mantri Mudra Yojana in Selected Areas of Gujarat
Role/Capacity: Co-Principal Investigator (Co-PI)
Presentation/Participation: ICSSR Research Project under Special Call for Short-term Empirical Research (2023–24)
Funding Institution & Details: Indian Council of Social Science Research (ICSSR); Project Duration: September 2023 – March 2024; Total Grant: INR 14 Lakhs

Title: Women Safety Audit, Jaipur
Role/Capacity: Co-Principal Investigator (Co-PI)
Presentation/Participation: Research and Field Audit Study
Funding Institution & Details: The National Commission for Women (NCW); Project Duration: September 2023 – Ongoing; Total Grant: INR 8.7 Lakhs

Title: Scalable Digitization of the Indian Classical and Folk Performing Arts
Role/Capacity: Co-Principal Investigator (Co-PI)
Presentation/Participation: Research and Digital Documentation Project
Funding Institution & Details: Science and Heritage Research Initiative (SHRI), Department of Science and Technology, Government of India; Project Duration: January 2024 – Ongoing; Total Grant: INR 33 Lakhs

Title: Oorja Development Solutions Limited: Transforming Indian Agriculture for Sustainable Growth
Role/Capacity: Co-Principal Investigator (Co-PI)
Presentation/Participation: Teaching Material Development / Innovation Research Project
Funding Institution & Details: University Research Board (Internal Grant, Ahmedabad Univeristy); Project Duration: September 2023-24; Total Grant: INR 1 Lakh

Teaching Project and Industry Projects

USC Marshall - University of Southern California, USA

The Virtual Business Professional (VBP) is a six-week project that gives students real-world experience using communication and collaboration technologies in today's corporate environment. Using a state-of-the-art social collaboration platform powered by Artificial Intelligence, students plan and hold virtual meetings, collaboratively conduct research, co-author documents, and use project management tools. Students hone their virtual and cross-cultural collaboration skills while developing cutting-edge solutions for company partners.

Link: https://www.marshall.usc.edu/departments/business-communication/vbp-project

Participated in:

• Fall 2016 participants: 204 students and 51 teams from 6 universities and 4 countries

• Spring 2017 participants: 415 students and 71 teams from 9 universities and 7 countries

• Spring 2019 participants: 653 students and 116 teams from 14 universities and 9 countries

Industry Projects

Organic Welt

Objective: To do market research to understand consumer preference for lemongrass tea, create a competitive pricing strategy and marketing plan and increase sales.

Times of India, Ahmedabad

Objective: Readership Engagement in Ahmedabad City; Post-COVID-19 Objective: To achieve the 100% circulation and advertisement revenue lost due to the pandemic in Ahmedabad City.

IBCC India Pvt. Ltd.

Objective: Supplier Mapping for the export foundries and machining suppliers. 2. Customer mapping for O&G.

Simulations Public Affairs Management Services Pvt. Ltd.

Objective: The project aims to develop a road map that companies/brands can refer to for future outsourcing marketing needs.

Deora Wires and Machines Pvt. Ltd.

Objective: Streamlining and decentralising the quotation to purchase order process and developing a system for tracking raw materials and inventory coming into the plant.

digiXLT Consulting LLP

Objective: Identify specific activities that can be done to support MSMES on digitization. Building an organizations strategic marketing plan

MYBYK: a public bicycle-sharing system

Develop niche marketing strategies that could boost MYBYK’s user engagement.

• Association for Business Communication
• National Communication Association
• International Association for Communication and Sport 
• Urban Affairs Association
• Member Scholar, International Institute for Qualitative Methodology (IIQM)
• Member of Mixed Methods Research Association (MMRA)
• Expert Member of Committee constituted for proposing the Course Structure, detailed Course Syllabi, Infrastructure requirements, etc. of Masters in Journalism & Mass Communication Program at Shri Mata Vaishno Devi University, Katra, Jammu.