Marketing
Research Interests: Awe, Joint Consumption Decisions, Attachment Theory, Power
Profile
Professor Atul Kumar is a PhD from the Indian Institute of Management, Ahmedabad. He has done MBA, with marketing specialisation, from SIBM Pune and BTech in Computer Science from Cochin University of Science and Technology. His professional experience includes working at Accenture Services Private Limited and ICICI Prudential Life Insurance Company Limited.
Professor Kumar is interested in exploring the psychological, sociological, and cultural factors which influence consumers’ decision making, their lifestyles, and their overall well-being. Substantive areas of his research are awe, mindfulness, healthy eating, well-being, joint consumption decisions, and luxury consumption.
Research
- Kumar, A., Kumbargeri, A., Jain, S. P., Sekhri, S., Chakravarty, Y., & Sahay, A. (2023). Feeling Awe, Choosing Right: Awe Leads to Mindful Consumer Choices. Advances in Consumer Research, 51, 503-504. (ABDC - B)