Rebrand Roulette
Rebrand Roulette is a fun marketing challenge where creativity meets strategy. Participants will work in teams of two and be given a well-known brand and a completely unexpected target audience. The goal is to create a creative campaign that makes the brand connect with this new audience, while still keeping its original identity. You’ll have 60 minutes to come up with your idea and prepare your pitch. So, think fast, get creative, work with your team, and see if you can turn a random brand-audience combination into a winning campaign!
For example, you could get Apple × Farmers or LEGO × CEOs and have to figure out how to market the brand to that audience.
Date: Wednesday, September 2, 2026
Time: 3:00 PM IST
Venue: Room 318, School of Arts and Sciences, Central Campus