Marketing of Sports: Opportunities and Challenges
Sports marketing is a fast-growing field focused on promoting teams, athletes, and events to engage fans and generate revenue. With the rise of digital platforms and leagues like the Indian Premier League, brands now have greater opportunities to reach wider and more global audiences through social media, sponsorships, and interactive fan experiences.
However, the field also faces challenges such as intense competition for sponsorships, high costs, and unpredictable outcomes influenced by team or player performance. Additionally, maintaining fan loyalty in a rapidly evolving digital space requires constant innovation.
Overall, sports marketing offers strong growth potential but demands strategic and adaptive approaches to succeed.
Speaker
Mahendra Singh Rao
Associate Professor
Amrut Mody School of Management
PhD (XLRI Jamshedpur)
Research Interests: Numerical Cognition, Psychological Distance, Psychological Ownership, Regulatory Focus
Date: Saturday, May 16, 2026
Time: 5:00 PM IST
Venue: Online Via Zoom
