The Entrepreneurs Club of Ahmedabad University hosted a dynamic event that focused on product ideation, branding, and marketing execution. The session was led by Riya Nanavati, a marketing expert who has successfully launched and scaled the Buddy NFC & QR-enabled platform and Cosmic Information and Tech. This event provided participants with valuable insights into branding and marketing strategies. 

The event introduced participants to branding and its critical role in business success through activities wherein they were divided into teams; each assigned a product type for which they created a new brand. Teams also worked on identifying target audiences and developing a Business Model Canvas for their brand.

Date: Wednesday, August 21, 2024
Time: 3:00 PM - 5:30 PM IST
Venue: Room 237, School of Engineering and Applied Science, Central Campus