Students of Ahmedabad University, Bansi Varmora (TYBBA), Dhruvi Jhaveri (TYBBA), Bhavyaa Unalkat (TYBBA), have won the Best Paper Award at the NICOM (Nirma International Conference on Management) 2019. The title of their co-authored award winning paper is - "Semiotics and Paradigms of Marketing".  The paper that discusses network theory used for identifying semiotics patterns of brands online is generated from the work they undertook for the capstone project at Ahmedabad University under the guidance of Professor Siddhartha Saxena.