Traditional economic models predict that people choose entrepreneurship when returns are higher than wage or salary. However, this traditional model is questioned as only a few entrepreneurs succeed and many fail or receive meagre returns. This puzzle contradicted entrepreneurship theory of pursuit of business opportunity and profit orientation. Why do entrepreneurs persist in running business for long periods with low returns?
Professor Jeemol Unni, Professor, Amrut Mody School of Management
PhD (Gujarat University)
This seminar will be conducted in a Hybrid Format
Date: Wednesday, May 24, 2023
Time: 11:30 am
Venue: Gulati Institute of Finance and Taxation Sreekariyam, Thiruvananthapuram, Kerala. India. 695017