She is a faculty member in the areas of Marketing and Quantitative Techniques at Amrut Mody School of Management as well as a visiting faculty at some of the leading B-schools in Ahmedabad. Prior to joining academics, she worked as an executive at Sanghi Industries Ltd. (Cement Division), where she worked with various departments such as Sales & Marketing, Brand, Technical Services, Logistics & Institutional Sales. She has qualified the National Eligibility Test (NET- June 2005) for lectureship as well as (NET- Dec 2007) for lectureship with a fellowship in Management.
Her areas of interest include marketing research, quantitative techniques, decision science, branding and advertising. She has presented research papers at various national and international conferences.