Jinal Parikh

Assistant Professor
PhD (Dharamsinh Desai University)
Areas of interest
Marketing & Quantitative Techniques
Contact
+919879844773
jinal.parikh@ahduni.edu.in

She is a faculty member in the areas of Marketing and Quantitative Techniques at  Amrut Mody School of Management as well as a visiting faculty at some of the leading B-schools in Ahmedabad. Prior to joining academics, she worked as an executive at Sanghi Industries Ltd. (Cement Division), where she worked with various departments such as Sales & Marketing, Brand, Technical Services, Logistics & Institutional Sales. She has qualified the National Eligibility Test (NET- June 2005) for lectureship as well as (NET- Dec 2007) for lectureship with a fellowship in Management.

Her areas of interest include marketing research, quantitative techniques, decision science, branding and advertising. She has presented research papers at various national and international conferences.

Research interests

  • Quantitative Methods
  • Decision Science
  • Research Methodology
  • Marketing Research
  • Brand Management
  • Integrated Marketing Communications

 

Journal / Article Publication

  • “Content Analysis of Print Advertisements of SUVs in India", Online Journal of Communication and Media Technologies, (ISSN: 1986-3659), July 2016
  • “Trends in Doctoral education in Gujarat from the period 2001-2012”, Journal of Business Management & Social Sciences Research, Vol. 4. Issue 11, November 2015, ISSN: 2319-5614
  • “Readers' Perceptions of Leading Vernacular Dailies in Ahmedabad, (Gujarat, India)", Online Journal of Communication and Media Technologies, (ISSN: 1986-3659), Vol.4, Issue 2, April 2014, pp 73-92.
  • “Role of Customer Perceptions in Creating Powerful Service Brands – An Illustration of Bank of Baroda” , Radix International Education and  Research Consortium , ISSN:2277 − 100X, Vol. 2, Issue 7, July 2013, pp 8 - 17
  • “Brand Revitalization – Lessons from Bank of Baroda”, Aditya International Journal of Research in Technology and Management (ISSN: 2248-9665), Vol 1. Issue 8, Jan 2012, pp 10 - 20
  • “Customer Perceptions as Antecedents to Creating Powerful Service Brands – An Illustration of Bank of Baroda”, Indian Journal of Applied Research(ISSN – 2249-555X), Vol. 1, Issue 3, Dec 2011, pp 8 – 11
  • Case study on “Going Green @ Green350”, written and submitted to the AMSoM Case Unit, July 2011
  • “CSR – A Paradigm Shift in Marketing”, published in the compendium of 3rd Central India International Management Conclave organized by Central Institute of Business Development and Research, Nagpur, Dec 11 – 12, 2008
  • “Global Branding-Strategic Implications”, published in the book titled ‘Global Competition and Brand Promotion’ by Excel Publishers, Sep 2008

 

Conference / Seminar Papers

  • Parikh, J. “Online versus Offline Banking services Usage: Application of Multinomial Logistic Regression”, Fifth International Business Analytics and Intelligence conference held on December 11 -13, 2017 at IIM Bangalore
  • Parikh, J., Kalro, A. “Measuring Relative Perceptual Efficiency of Bank Brands: A DEA based approach”, XXI Annual International Conference of the Society of Operations Management,  December 21-23, 2017 at Ahmedabad University
  • Parikh, J., Shaikh, J. “Antecedents of Brand Loyalty through mediating role of Brand trust: A Model”, 5th Biennial Indian Academy of Management Conference 2017, December 17-20, 2017, IIM Indore
  • “Content Analysis of Print advertisements of SUVs”, National Conference on “Managing for tomorrow – Emerging Trends, Issues and Challenges”, Jan 31, 2015
  • “Branding for tomorrow – emerging trends, issues and challenges”, National Conference on “Managing for tomorrow – Emerging Trends, Issues and Challenges”, Jan 23 – 24, 2010
  • “CSR – A Paradigm Shift in Marketing”, 3rd Central India International  Management Conclave organized by Central Institute of Business Development and Research, Nagpur, Dec 11 – 12, 2008
  • “Global Branding-Strategic Implications”, International Conference on Global Competition and Brand Promotion organized by Institute of Public Enterprise, Hyderabad in collaboration with Virginia Polytechnic Institute and State University, Blacksburg, USA, Sep 15 – 16, 2008

 

 

Teaching

  • Assistant Professor in the areas of Marketing and Quantitative Techniques at Amrut Mody School of Management, Ahmedabad University (erstwhile AES Post Graduate Institute of Management) since 2004 till date.
  • Have been teaching at various programs of the Institute i.e. PhD, MBA, Entrepreneurial MBA,  and Post Graduate Diploma in Management from 2004 till date
  • Have been teaching at various other Business Schools of Ahmedabad and other organizations of repute like Knowledge Consortium of Gujarat, etc.

Courses taught till date:

Post Graduate Courses

  • Quantitative Analysis
  • Decision Science
  • Quantitative Research Methods
  • Advanced Quantitative Research Methods
  • Marketing Research
  • Marketing Engineering
  • Integrated Marketing Communications
  • Brand Management
  • Marketing Management
  • Advertising & Sales Promotion Management

Undergraduate Courses

  • Research Methodology

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