Juhi is a banker-turned-entrepreneur with 10+ years’ financial services and entrepreneurial experience. She has's spent 5+ years in retail banking at Citibank where she was a star performer. She studied MBA at the Symbiosis Centre for Management & HRD, Pune and was awarded the Best Student Marketing, Class of 2004-2006.

In 2012 she founded Empower Now, an attempt at bridging the skill gap in corporate India.

At Ahmedabad University, she is working on developing new courses and pedagogies to make learning more effective, interdisciplinary and application-oriented.