Developing Tourism in Heritage Sites
Internationally, mass tourism has been recognised as one of the most important factors - if not, the most important factor - that defines the reality as well as the management of heritage sites. This is particularly evident in those sites inscribed on the UNESCO World Heritage List, which often function as strong tourism brands.
In this webinar, Professor Poulios explores the development of the mass tourism industry in heritage sites, using the Acropolis in Athens, Greece, as the key case study.
The following topics will be discussed:
- the birth of mass tourism, in connection with a ‘romanticised’ attachment of the Western European world to the Greek antiquities;
- the establishment of mass tourism, and its impact on the site and on the local residents of Athens;
- recent and ongoing developments that attempt to move beyond mass tourism, with an emphasis on alternative city tours of Athens (including graffiti, and food tours).
Professor Poulios will draw parallels to the Indian reality.
Date: July 12, 2023
Time: 5:00 PM IST
