Internationally, mass tourism has been recognised as one of the most important factors - if not, the most important factor - that defines the reality as well as the management of heritage sites. This is particularly evident in those sites inscribed on the UNESCO World Heritage List, which often function as strong tourism brands.
In this webinar, Professor Poulios explores the development of the mass tourism industry in heritage sites, using the Acropolis in Athens, Greece, as the key case study.
The following topics will be discussed:
Professor Poulios will draw parallels to the Indian reality.
Date: July 12, 2023
Time: 5:00 PM IST