According to a recent report published by EY1, India has remarkably transformed its educational landscape with one in four graduates in the world being a product of her system. India is also among top 5 countries globally in cited research output, with 23 universities in global top 200. The Government of India (GoI) has undertaken massive structural and systemic changes in higher education like reforms in governance, intensive use of technology, transition to a student-centric paradigm of education, expansion of access and qualitative improvement. Despite these efforts by the GoI, India’s GER is much lower (16%) than the world average of (27%) in addition to many Indian students choosing to study abroad2. Given this background, the purpose of this paper is: 1) to explore the factors influencing public perceptions of Universities of Higher Education in India b) to provide a novel behavioural operational research approach for assessing the relative input-output efficiency of Universities of Higher education in India using Data Envelopment Analysis (DEA) and quantile regression based on perceptions and c) to compare and contrast the results obtained through DEA and quantile regression.
Keywords: Behavioural OR, data envelopment analysis; quantile regression, perceptions; higher education