ABSTRACT

Abstract
The sway of impact investing is growing and the phenomenon is gradually gaining grounds, specifically in countries like India where the development needs are extremely disparate and therefore a uni-focus of investment exclusively considering economic returns shall fail to achieve overall development. The gradual trickle of impact investing in India is still focused on traditional sectors like manufacturing and agriculture while a latent industry which holds immense potential to make a holistic impact on social and environmental aspects apart from economic returns is the culture and heritage. Tourism and allied industries would be a direct beneficiary which would help in generating employment, preserving tangible and intangible heritage manifestations and inculcating a sense of pride and cohesion. The current article presents a case for impact investing in India with a specific focus on the culture and heritage sector. 

Keywords: Impact Investing; India; Culture and heritage