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10 October 2021

Women Entrepreneurship in the Indian Middle Class: Interdisciplinary Perspectives



In this book we (Jeemol, Vanita, Ravikiran and Swati) examine entrepreneurship using a gender and class lens from multidisciplinary perspectives. We trace the evolution of the field and uncover the factors impacting women's participation in entrepreneurship to understand what motivates women in India to operate enterprises ranging from small and medium to large enterprises? What is the nature of occupations and entrepreneurship within segments of the middle classes? What kind of opportunities do women pursue? Are young girls interested in becoming entrepreneurs? How can policy be informed? We use a novel macro and micro research approach and propose an enabling ecosystem framework of promoting women entrepreneurship in India. This book will be useful for policymakers, researchers, entrepreneurs, and curious minds.

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Amrut Mody School of Management

Ahmedabad University
Central Campus
Navrangpura, Ahmedabad 380009
Gujarat, India

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