Marketing

Zalak Shah’s teaching and research interest focuses on various areas of marketing as of consumer behavior, branding, rural marketing and bottom of the pyramid. She is currently working as a faculty in Marketing Area at AMSOM, Ahmedabad University. She has 12 years of academic experience. She has completed her M.Com, M. Phil on the topic ‘Social Accounting’ from the Gujarat University and Ph.D. in Management on the topic ‘A Comparative Study on Buying Behaviour of Consumers in Selected Industries in Selected Districts of Gujarat’ from the same.

Understanding Consumer Psychology in various sectors 

       Banking & Insurance

       Bottom of the Pyramid

       Rural and Urban Markets 

       Green Marketing

       Retail Marketing

• Published a paper on “To Study the Preference of the Bank and Satisfaction with Banking Services: Comparative Picture of Nationalized and Private Banks” in International Journal of Advanced Scientific Research and Management. Volume 3 Issue 6, PP 229 –239, June 2018
• Published a paper on “A Study on Banking Services in Ahmedabad District: A Perspective of Rural and Urban Consumer” in International Journal for Research in 3 Engineering Application & Management (IJREAM) ISSN: 2454-9150 Vol-04, Issue03, PP 181-191, June 2018
• Ms. Zalak Shah co-authored a paper, The Income and Expenditure Pattern of Families at the Bottom of the Pyramid which was published in the International Journal of Management and Co-operation (Volume 10, No.1, January – March 2013. Pages 43-50, ISSN No 2249-2275).

Courses taught at Ahmedabad University

• Marketing Management
• Consumer Insights and Marketing 
• Consumer Behaviour
• Integrated Marketing Communication
• Competitive Strategy
• Water Studio - Foundation
• Mentor to Various Capstone Projects 
• Mentor to Route Camp Project (Lakme)