Marketing

Sujo Thomas works in the cause-related marketing domain to explore innovative strategies for corporations to engage with complex social problems at the intersection of business, society and human behaviour. He has published articles in reputed journals such as the International Journal of Bank Marketing, Journal of Retailing & Consumer Services, International Journal of Retail & Distribution Management, Social Responsibility Journal, Journal of Marketing Theory & Practice, and Journal of Philanthropy & Marketing. He worked at TESCO (UK) as an executive in the Dairy Department for four years. He is the recipient of the 'Chairman's Best Researcher Award 2022' at Ahmedabad University and the IQAC Teaching Quality Excellence Award 2021.

He is an avid case writer, and his cases are registered with reputed repositories such as IIM Ahmedabad Case Unit, IVEY publishing, The Case Center-ECCH, ET-Times Publishing Grp, and Ahmedabad University Case Unit. His research work has got regularly accepted in esteemed international conferences such as AMA, European Marketing Academy - EMAC, Australian and New Zealand Marketing Academy - ANZMAC, Academy of International Business - AIB, and Marketing Science (upcoming) etc.

He received his PhD in 2016 and M.Phil in 2011 from Gujarat University, before which he got a PGDBM (London-U.K.). He has also completed his M.Com in Modern Finance and an MBA in Marketing from Gujarat University. Before beginning his doctoral research in cause-related marketing, he had spent two years in consulting. He was actively involved in designing the Shoppers Stop Fashion Associate Program curriculum, an initiative led by Shoppers Stop PLC. and IIMA. He has attended a one month Faculty Development Programme at Judge Business School, University of Cambridge.

He enjoys playing volleyball and watching action movies. He loves to spend time with his family - wife Premcy, daughter Sharon and son Rayan.

ABDC 'A' and 'B' rated Journal Articles

Aw, E.C.-X., Thomas, S., Patel, R., Bhatt, V. & Cham, T.-H.  (2024). Click to Contribute: Understanding donation behaviour and well-being in donation-based crowdfunding mobile apps. International Journal of Bank Marketing, 42(7), 1835-1866. ABDC 'A' and Q1.

Thomas S. & Jadeja, A. (2021). Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity. Journal of Retailing and Consumer Services, doi.org/10.1016/j.jretconser.2021.102589. ABDC 'A' and Q1.

Kureshi S. & Thomas S. (2019). Online Grocery Retailing - Exploring Local Grocers Beliefs. International Journal of Retail & Distribution Management, 47(2), 157-185. ABDC 'A' and Q1.

Bhatt V., Pandey S., Patel R., Ghodake S., Jariwala H., & Thomas S. (2025). Predicting online donation intention in donation-based crowdfunding apps: A multi-stage SEM-ANN-NCA model integrating anthropomorphism, satisfaction, trust and privacy concerns. Journal of Nonprofit and Public Sector Marketing, 37(1), 80-104, https://doi.org/10.1080/10495142.2024.2351012. - ABDC 'B'.

Thomas S., Suryavanshi A.K.S., Bharath K., Patel R., Bhatt V., and Pandey S. (2024). Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership. International Review on Public and Nonprofit Marketing, 10.1007/s12208-024-00420-x. ABDC 'B'.

Suryavanshi A.K.S., Bhatt V., Thomas S., Patel R., & Jariwala H. (2024). Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality. Social Responsibility Journal, 20(4), 682-702, doi.org/10.1108/SRJ-12-2022-0564 - ABDC 'B' and Q1

Suryavanshi A.K.S., Thomas S., Trivedi T., Patel R., & Bhatt V. (2024). Predicting user loyalty and repeat intention to donate toward fantasy sports gaming platforms: A large-sample study based on a model integrating philanthropic actions, wellbeing and flow experience. Journal of Philanthropy and Marketing, Vol 29(1), e1819, doi.org/10.1002/nvsm.1819 - ABDC 'B'

Thomas S., Suryavanshi A.K.S., Bhatt V., Malkar V., Pandey S., & Patel R. (2024). Predicting cause-related marketing patronage intentions based on Schwartz's theory of human values: A large sample study anchored on female fashion leadership, Journal of Fashion Marketing and Management, 28(5), 1053-1073 - ABDC 'B' and Q1

Suryavanshi A.K.S., Bhatt V., Thomas S., Patel R., & Trivedi T. (2023). Predicting CRM purchase intention by examining congruence, shopping orientation and mood medration: Applying congruence theory with SEM-ANN-NCA method. International Review on Public and Nonprofit Marketing, 21, 565-594, doi.org/10.1007/s12208-023-00393-3. - ABDC 'B'.

Pandey S., Thomas S., Patel R., Bhatt V., & Malkar V. (2024). An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: An Attribution theory perspective. Journal of Marketing Theory and Practice, 32(4), 541-554. - ABDC 'B'

Patel R., Bhatt V., Thomas S., Trivedi T. & Pandey S. (2024). Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness, International Review on Public and Nonprofit Marketing, 21, 199-228. doi.org/10.1007/s12208-023-00371-9 -  ABDC 'B'

Thomas S., Bhatt V. & Patel R. (2024). Impact of skepticism on CRM luxury campaign participation intention of Generation Z: an empirical study from emerging market perspective. International Journal of Emerging Markets, 19(4), 964-988, doi. 10.1108/IJOEM-10-2021-1568 -  ABDC 'B'

Bhatt V., Trivedi T., Patel R., Jariwala H. & Thomas S. (2022). A neural network approach for predicting sustainable consumption behaviour of SNS users by integrating personality traits and e-mavenism. Academy of Marketing Studies Journal, 26(6), 1-16. ABDC 'B'

Thomas S., Patel R., & Bhatt V. (2022). Private-label grocery buyers donation intentions and trust in CRM campaigns: an empirical analysis by employing social identity theory. Society and Business Review, 18(3), 401-422.  ABDC 'B'

Patel R., Thomas S., & Bhatt V. (2022). Testing the influence of donation message-framing, donation size, and product type (androgynous luxury: hedonic vs. eco-friendly: utilitarian) on CRM participation intention. Journal of Nonprofit and Public Sector Marketing, 35(4), 391-413. (Published Online - doi.org/10.1080/10495142.2022.2066600)  ABDC 'B'

Thomas S., Jadeja A, Vaghela K & Shreevastava R. (2022). Investigating the consumers attitude and purchase intention within the context of cause-related marketing campaign for a pharmacy product. International Review on Public and Nonprofit Marketing, 19, 691-708. (Published Online - doi.org/10.1007/s12208-021-00327-x) ABDC 'B'

Thomas S. (2021). Determinants of cause-related marketing participation intention: The role of consumer knowledge, cause scope, donation proximity. Journal of Nonprofit and Public Sector Marketing, 35(2), 194-214. (Published Online - doi.org/10.1080/10495142.2021.1970077) ABDC 'B'

Thomas S. & Kureshi S. (2020). Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective. International Review on Public and Nonprofit Marketing, 17, 225-236. ABDC 'B'

Kureshi S. & Thomas S. (2020). Testing the Influence of Message Framing, Donation Magnitude and Product Category in a Cause Related Marketing Context.  Journal of Marketing Communication, 26(3), 268-289.  ABDC 'B'

Thomas S., Kureshi S. & Vatavwala S. (2020). Cause-related Marketing Research (1988 – 2016): An Academic Review and Classification. Journal of Nonprofit & Public Sector Marketing, 32(5), 488-516. ABDC 'B'.

Other ABDC 'C' and Scopus Indexed Publication

Bhatt V., Thomas S., Chauhan, D. & Patel R. (2024). Investigating the impact of organization culture, personal-job fit and employee engagement on turnover intention: An assessment of IT sector from an emerging market perspective. International Journal of Economics and Business Research, Vol. 27(2), 310-323, doi:10.1504/IJEBR.2023.10044389 - ABDC 'C'

Gandhi, P. & Thomas, S. (2022). Tempo Global Industries Limited: Financing Dilemma for the COVID-19 Project. The Case Journal, 18(6), 898-912. DOI: 10.1108/TCJ-08-2021-0132. (Scopus Indexed and UGC approved)

Thomas S., Kureshi S., Bhatt V. & Yagnik A. (2023). Consumer engagement behaviour over time on Fitness tracker Facebook brand pages: Effect of post characteristics, message appeals and marketing promotions. International Journal of Business Information Systems, DOI: 10.1504/IJBIS.2020.10053406 - ABDC 'C'

Suggala S., Pathak B., & Thomas S. (2023). Determinants of customer relationship building on digital healthcare networks: An extension of social media engagement theory from emerging market context. International Journal of Electronic Marketing and Retailing, 14(2), 123-138. - ABDC 'C'

Thomas S., Suggala S., & Agarwal D. (2022). 'Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian Context. International Journal of Business Competition and Growth, 8(1/2), 26-47, DOI: 10.1504/IJBCG.2022.10047965 (UGC approved )

Thomas S. (2021). Investigating interactive marketing technology: Augmented reality and virtual reality in the Indian context. International Journal of Business Competition and Growth, 7(3), 214-230. (UGC approved)

Thomas S., Kureshi S. & Yagnik A. (2021). Examining the effect of message characteristics, popularity, engagement, and message appeals: Evidence from Facebook corporate pages of tourism organizations. International Journal of Business and Emerging Markets, 13(1), 30-51. (UGC approved)

Yagnik A., Thomas S., & Suggala S. (2020). Creativity centered brand management model for the post-covid marketing 5.0 world. Journal of Content, Community and Communication, 12(6), 227-235. (UGC approved)

Thomas S. & Suggala S. (2020). Brand Building a "premie" care product line: Nurtured by Design, Journal of International Business Education, 15, 317-330. (UGC approved)

Gandhi, P., & Thomas, S. (2020). Wealth creation challenges–M/s. AN Gandhi. The CASE Journal, 16(6), 703-728. (UGC approved)

Thomas S. (2020). Online customer reviews: A topical classification, synthesis and future research directions. Journal of Customer Behaviour, 19(4), 323-345. ABDC 'C'

Thomas S. & Varia T. (2018). Artificial Intelligence wave in Indian retail: evolution, opportunities and challenges. IMT Case Journal, 8(2), 33-48.

Gandhi P., Thomas S. & Patel R. (2018). An Exploration into the role of Corporate Environmental and Financial Performance as a Frontier of Growth: Corporate Governance Perspective. Towards Excellence, 10, 10-21. (UGC approved)

Thomas S. & Kureshi S. (2016). Exploring the interconnections of consumer preference between cause type and cause scope in a Cause Related Marketing activity. International Journal of Indian Culture and Business Management, 14(3), 365–373. (UGC approved)

Thomas S., Susmita S. & Gandhi P. (2016). Evaluating the Trajectory of Growth in the Indian Pharmaceuticals Market: A Case of KCS. South Asian Journal of Business and Management Cases, 5(2), 1-12. (UGC approved)

Thomas S. & Kureshi S. (2016). A study of Cause related Marketing initiatives and consumer insights – Evidences from Indian Context. South Asian Journal of Management, 23(2), 109-130. ABDC 'C'

Thomas, S., Pathak, B., & Vyas, P. (2014). The Growth of Online Bus Ticketing Industry: RedBus Route to Success in the Indian Market. International Journal of Business and Management, 9(11), 247-253.

Sinha, P.K., Pathak, B., & Thomas, S. (2014). Teaching Social Entrepreneurship: Development through the Juxtaposition of Heart and Head. Indian Journal of Economics and Business, 13 (3), 331-339.

Acharaya, P., Mathen, N. & S. Thomas (2013). Exploring antecedents of Private Label Brand Patronage and its Impact on Store Choice attributes and Store Patronage. ELK Asia Pacific Journal of Marketing & Retail Management, 4(3), 280-292.

 Thomas, S. & N. Mathen (2012). The rising consumer acceptance towards Private label offerings: A study of the Indian retail market with special reference to the State of Gujarat. Research Journal of Economics & Business Studies, 2(1), 71-80. (UGC Approved)

Thomas, S. & B.V. Pathak (2012). A study of Consumer Behaviour Approach towards Shopping Mall Attractiveness with special reference to the city of Ahmedabad. Research Journal of Social Science & Management, 2(5), 146-154. (UGC Approved)

Conferences

Pandey, S., Thomas S., Patel R., & Bhatt V. (2024). CRM patronage intentions and male fashion leadership: Applying Schwartz’s theory of human values by employing PLS-MGA-ANN. British Academy of Management – BAM 2024, Nottingham Trent University – United Kingdom, Sep 2-6. (Accepted for Presentation)

Pandey, S., Thomas S., Patel R., & Bhatt V. (2023). Investigating CRM-based strategy by examining value-profiling, patronage and fashion leadership. India Strategy Conference 2023 - Strategies for a digital and inclusive future – ISC 2023, Bangalore, India - Dec 14-17. (Accepted for Presentation)

Pandey, S., Thomas S., Patel R., & Bhatt V. (2023). Predicting CRM patronage intentions based on female fashion leadership: A hybrid SEM-ANN-MGA approach by employing Schwartz’s theory of human values. 54th Decision Sciences Institute Annual Conference – DSI 2023, Atlanta, GA - Nov 18-20. (Accepted for Presentation)

Pandey, S., Thomas S., Patel R., Bhatt V. (2023). Predicting CRM patronage intentions based on female fashion leadership: A hybrid SEM-ANN-MGA approach by employing Schwartz’s theory of human values. British Academy of Management – BAM 2023, University of Sussex Business School – United Kingdom, Sep 5-6. (Accepted for Presentation)

Pandey, S., Thomas S., Patel R., Bhatt V. (2023). Investigating CRM patronage intentions by integrating human values and fashion leadership. Association of Business Communication – ABC 2023: 88th Annual International Conference, Reaching New Heights: The Future of Business Communication, Virtual Conference – Denver, Colorado, Oct 18-20. (Accepted for Presentation)

Malkar V., Patel R., Bhatt V., Pandey S., & Thomas S. (2023). A hybrid SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: An Attribution theory perspective. 22nd International Congress on Public and Nonprofit Marketing- IAPNM 2023, Veszprém – Hungary, July 5-7. (Accepted for Presentation)

Thomas S., Trivedi, T., Patel R., & Bhatt V. (2022). Is cause-related marketing participation intention driven by personality and subjective happiness?. XXI International Congress on Public and Nonprofit Marketing - IAPNM 2022, Braga, Portugal, July 7-8.

Trivedi, T., Patel R., Bhatt V., & Thomas S. (2022). Predicting sustainable consumption behaviour of SNS users’ by examining e-mavenism and big-five personality traits. AMA Summer Academic Conference 2022, Chicagi, Illinois, United States, August 12-14. (Accepted for Presentation)

Bhatt V., Trivedi, T., Thomas S., Patel R., & Chauhan, D. (2022). Prediction of sustainable consumption behaviour by integrating personality traits and e-mavenism. AIB Conference 2022, West Chapter, United States, April 21-23. (Accepted for Presentation)

Thomas S., Trivedi, T., Bhatt V., & Patel R. (2022). Integrating e-mavenism and personality traits of SNS users to predict sustainable consumption behaviour. Academy of Marketing Conference 2022, Hosted by University of Huddersfield, West Yorkshire, United Kingdom, July 5-7. (Accepted for Presentation)

Thomas S., Bhatt V., Chauhan, D., & Patel R. (2021). Examining the impact of organization culture, personal-job fit and employee engagement on turnover intention: An assessment of IT sector from an emerging market perspective. AIB Conference 2021, South East Chapter, United States, October 21-23. (Accepted for Presentation)

Thomas S. & Jadeja A. (2021). Cause-Related Marketing Campaign And Donation Intentions: Investigating The Impact Of Psychographic Traits, Trust And The Moderating Role Of Creativity. 7th ICMC 2021 Conference by MICA and The University of Texas at Austin – Moody College of Communication, Virtual Event, India Ahmedabad, January 7-9.

Suggala S., Pathak B., & Thomas S. (2020). Customer relationship building and its determinants on digital healthcare networks. AMA Summer Academic Conference 2020, Virtual Event, United States, August 18-20. (Accepted for Presentation)

Thomas S., Yagnik A. & Bhatt V. (2019). Fitness tracker brands on Facebook: A longitudinal content analysis. ANZMAC Conference 2019, Wellington, New Zealand, December 2- 4. (Accepted for Presentation)

Thomas S., Kureshi S. & Sood V. (2019). Movie Consumption and Brand Placement Preferences of Young Adults. European Marketing Academy Conference, - EMAC 48th Annual Conference, Hamburg, Germany, May 28-31. (Accepted for Presentation)

Thomas S., Kureshi S. & Sood V. (2019). Movie Consumption and Brand Placement Preferences of Young Adults. AMA Summer Academic Conference 2019, Chicago, IL United States, August 9-11. (Accepted for Presentation)

Thomas S., Pervin G. & Sanket V. (2019). A. N. Gandhi & Firm – Wealth Creation Challenges. Seventh Asian Invitational Conference on Family Business, Thomas Schmidheiny Centre for Family Enterprise, Indian School of Business (ISB), Hyderabad, February 1-3.

Thomas S. & Pathak B. (2018). An exploratory study of the determinants of cause related marketing participation. AMA Summer Academic Conference 2018, Boston, MA United States, August 10-12.

Kureshi S. & Thomas S. (2018). Online Grocery Retailing: Exploring the Challenges and Avenues for Local Grocers. Journal of the Academy of Marketing Science Thought Leaders Conference on Managing Business and Innovation in Emerging Markets, Indian School of Business (ISB), Hyderabad, April 26-28. 

Thomas, S., Suggala S. & Sharma S. (2018). Titan Company Limited: Trends, Competitive Landscape and Scope Ahead. 4th International Conference on Research and Teaching Cases, Flame University, Pune, June 21-22nd. (Accepted for Presentation)

Thomas, S., Sinha, P. & Huner S.  (2018). Modern Retailing in Indian Market Place: Examining the Functional Level Strategies. 21st NIRMA International Conference on Management, NIRMA University, Ahmedabad, January 5-7. (Accepted for Presentation)

Thomas, S., Sanket V., Karishma D., Varia T. (2017). Artificial Intelligence Wave in India - Evolution, Opportunities and Challenges. 3rd International Conference on Cases and Pedagogical Innovations, Flame University, Pune, June 29-30. (Accepted for Presentation)

Yagnik A., Thomas, S. & Dalal, K. (2017). Atithi Devo Bhava: Social Media and Digital Marketing Strategy of Indian Tourism Departments. 2017 IIM Indore and NASMEI Summer Marketing Conference, Indian Institute of Management, Indore and NASMEI, July 27-29. (Accepted for Presentation)

Thomas, S. & S. Kureshi (2017). An Exploratory Study of Cause Related Marketing: Role of Donation Structure and Cause Proximity. 7th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahmedabad, January 11-13.

Thomas, S. & Piyush Sinha (2016). Emerging issues in the Marketing and Retailing of Horticultural Commodities in the Indian Market. 19th NIRMA International Conference on Management, NIRMA University, Ahmedabad, January 7-9.

Thomas, S. & Kureshi S. (2016). Cause Related Marketing: Does the Cause Preference make a Difference?. at 3rd ICMC- International Communication Management Conference, Mudra Institute of Communication, Ahmedabad, February 18-20.

Thomas, S. & R. Patel (2015). The Legal Structure and Framework of Luxury Goods Market in India:  Competitive or Restrictive Growth?. International Conference on Law & Economics, GNLU , IIM Ahmedabad and IIT Kanpur, March 14-15.

Gandhi P. & Thomas S. (2015). Environmental Sustainability: An exploration of Relationship between Corporate Environmental and Financial Performance. 4th International Conference on Sustainability and Management Strategy, Institute of Management Technology, Nagpur, September 4-5. (Accepted for Presentation)

Thomas, S., Patel R. & Kureshi S. (2015). A framework for sustainable development through the integration of Cause related marketing and Human Resource Management. 18th NIRMA International Conference on Management, NIRMA University, Ahmedabad, January 8-10.

Thomas, S. & N. Thaker (2014). A study on Examination of Financial Performance of Environment Friendly Green Companies from CSR perspective. 5th GTU Conference on “Role of Financial Industry in Accelerating Economic Growth”, Gujarat Technological University, Ahmedabad, September 26-27.

Thomas, S. & R. Patel (2014). Consumer Preferences of Cause in Cause Related Marketing. 2nd International Conference on Corporate Governance, Gujarat Technological University, Ahmedabad, March 14-15.

Thomas, S. & P. Vyas (2014). Effects of Going Green on Businesses: A study in the small and medium enterprise context. 17th NIRMA International Conference on Management, NIRMA University, Ahmedabad, January 9-11.

Thomas, S. (2013). Building attitude and Purchase intentions towards cause related marketing. 7th IIMA Doctoral Colloquium, Indian Institute of Management, Ahmedabad, December 9-10.

Thomas, S. & S. Kureshi (2013). Cause Related Marketing in the Emerging Economies -The Indian Perspective. 5th IIMA Conference on Marketing in Emerging Economies, Indian Institute of Management, Ahmedabad, January 9-11.

Thomas, S. & K. Gupta (2013). Paradigm Shift in Brand Management: The Story Telling Approach. 16th NIRMA International Conference on Management, Nirma Institute of Management, Ahmedabad, January 9-11.

Mathen, N. & S. Thomas (2013). Impact and effects of private label brand patronage on retail store patronage. 16th NIRMA International Conference on Management, Nirma Institute of Management, Ahmedabad, January 9-11.

K. Gupta & S. Thomas (2013). Social Inclusion and Social Entrepreneurship: Case Study of Mirakle Courier, Mumbai. 10th Biennial Conference on Entrepreneurship, Entrepreneurship Development Institute of India, Gandhinagar, Feb 20-22.

Sinha, P.K., Gokhale, S., S. Thomas (2012). Development of Modern Retailing in India: It’sImpacts on Distribution and Procurement Networks and Changing Consumption Pattern. Conference on Indian Economy at The Crossroad Towards A New Stage, Kobe University, Japan, November 17. (Accepted for Presentation)

Conference Proceedings

Trivedi, T., Patel R., Bhatt V., & Thomas S. (2022). Predicting sustainable consumption behaviour of SNS users’ by examining e-mavenism and big-five personality traits., In Proceedings of AMA Summer Academic Conference - Light in the Darkness: Marketing’s Role in Driving Positive Change, 2022 AMA Summer Academic Conference, Chicago, Illinois, United States, August 12-14, Vol. 33, pp. 436-440 (ISBN: 978-0-87757-014-1).

Thomas S., Bhatt V., Chauhan, D., & Patel R. (2021). Examining the impact of organization culture, personal-job fit and employee engagement on turnover intention: An assessment of IT sector from an emerging market perspective. In Proceedings of the Annual Conference of the Academy of International Business – Southeast US Chapter “Global Business Environment: Managing Risk and Resilience” Virtual, United States, October 21-22, pp. 17.

Thomas S. & Jadeja A. (2021). Cause-Related Marketing Campaign And Donation Intentions: Investigating The Impact Of Psychographic Traits, Trust And The Moderating Role Of Creativity. In Proceedings of 7th ICMC 2021 Conference by MICA and The University of Texas at Austin – Moody College of Communication, Virtual Event, India Ahmedabad, January 7-9, pp. 138-139.

Suggala S., Pathak B., & Thomas S. (2020). Customer relationship building and its determinants on digital healthcare networks. In Proceedings of AMA Summer Academic Conference - Bridging Gaps: Marketing in an Age of Disruption, 2020, Virtual, United States, August 18-20, Vol. 31, pp. 320-327 (ISBN-13: 978-0-87757-008-0).

Thomas S., Yagnik A. & Bhatt V. (2019). Fitness tracker brands on Facebook: A longitudinal content analysis In Proceedings of ANZMAC 2019 Winds of Change, 2019 ANZMAC Conference, Wellington, New Zealand, December 2-4. pp. 651-654 (ISSN: 1447-3275).

Thomas S., Kureshi S. & Sood V. (2019). Movie Consumption and Brand Placement Preferences of Young Adults. In Proceedings of AMA Summer Academic Conference - Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading, 2019 AMA Summer Academic Conference, Chicago, IL, United States, August 9-11. Vol. 30, pp. C03 56-57 (ISBN-13: 978-0-87757-005-9).

Thomas S., Kureshi S. & Sood V. (2019). Movie Consumption and Brand Placement Preferences of Young Adults. In Proceedings of European Marketing Academy - EMAC 48th Annual Conference, Hamburg, Germany, May 28-31. (8276)

Thomas S. & Pathak B. (2018). Determinants of cause-related marketing participation intention. In Proceedings of AMA Summer Academic Conference - Big Ideas and New Methods in Marketing, 2018 AMA Summer Academic Conference, Boston, MA, United States, August 10-12. Vol. 29, pp. 58-61 (ISBN: 978-0-87757-002-8).

Thomas, S. & S. Kureshi (2017). An Exploratory Study of Cause Related Marketing: Role of Donation Structure and Cause Proximity In Proceedings of 7th IIMA Conference on Marketing in Emerging Economies, pp 3-7 (ISBN 978-81-920800-6-2).

Thomas, S. & R. Patel (2015). The Legal Structure and Framework of Luxury Goods Market in India:  Competitive or Restrictive Growth? In Proceedings of GNLU-IIMA-IITK International Conference on Law & Economics, pp 78-79.

Thomas, S. & R. Patel (2014). Consumer Preferences of Cause in Cause Related Marketing In Proceedings of 2nd GTU International Conference on Corporate Governance, pp 449-461.

Thomas, S. & S. Kureshi (2013). Cause Related Marketing in the Emerging Economies- The Indian Perspective In Proceedings of 5th IIMA Conference on Marketing in Emerging Economies, pp 411-415.

K. Gupta & S. Thomas (2013). Social Inclusion and Social Entrepreneurship: Case Study of Mirakle Courier, Mumbai In Proceedings of 10th Biennial Conference on Entrepreneurship, Vol. 1, pp 660-668.

Book Chapters

Thomas, S., Suggala, S., Pandey, S. (2023). Leadership and Achieving Sustainable Solutions: Shifting Landscape of Green Business Practices. In: Dhiman, S. (eds) Sustainable Development and Environmental Stewardship. Springer, Cham. https://doi.org/10.1007/978-3-031-28885-2_10

Thomas S., Kureshi S., Suggala S. & Valeri M. (2021). HRM 4.0 and the Shifting Landscape of Employer Branding. In Payal Kumar, Anirudh Agrawal and Pawan Budhwar (eds) Human & Technological Resource Management (HTRM) - New Insights into Revolution 4.0, (pp. 37-51), Emerald Publishing Limited, United Kingdom.

Parikh D., Suggala S. & Thomas S. (2019). Saving Little Lives through Bempu TempWatch In Poonamallee, Latha, Scillitoe, Joanne, Joy, Simy (Eds.) Socio-Tech Innovation Harnessing Technology for Social Good, (pp. 145-162), Palgrave Macmillan (Springer Nature), Cham, Swizerland (Accepted for presentation in Professional Development Workshop on Socio-tech Innovation at the Academy of Management Conference 2019, Boston)

Suggala S., Thomas S. & Kureshi S. (2019). Impact of Workplace Bullying on Employees’ Mental Health and Self-worth In Dhiman S. (ed) Palgrave Handbook of Workplace Wellbeing: Next Steps!.(pp. 1-20), Palgrave Macmillan, Cham.

Kureshi S. & Thomas S. (2018). Saving Lives through Lifebuoy’s “Help a Child Reach 5” Social Marketing Campaign In Basil D., Diaz-Meneses G., Basil M. (eds) Social Marketing in Action, Springer Texts in Business and Economics. (pp. 257-269), Switzerland AG: Springer, Cham.

Thomas S., Parikh, D., Pandey S. & Thobani V. (2019). Putting employees as the top priority in the context of human resources: a case of Taxiforsure acquisition by Ola In P. Rijwani, S. Shome and D. Danak (eds) Business, Economy and Environment: Corporate Perspectives (pp. 94-112). Mumbai: Himalaya Publishing House.

Thomas, S., Abhishek S., & Sanket V. (2018). Patanjali Ayurved Limited - Driving Ayurvedic FMCG Food Product Market In John Byrom and Dominic Medway (eds) Consumer Science and Strategic Marketing: Case Studies in Food Retailing and Distribution. (pp. 119-136) Elsevier - Woodhead Publishing.

Thomas, S., Sinha, P. & Huner S.  (2018). Modern Retailing in Indian Market Place: Examining the Functional Level Strategies In N. Bhatt, B. Unny and S. Bhatt (eds) Business Transformation through functional strategies (pp. 76-82). McGrawhill Education.

Thomas, S. & Piyush Sinha (2016). Emerging issues in the Marketing and Retailing of Horticultural Commodities in the Indian Market In P. Kumar, D. Srivastava, N. Patel and N Soni (eds) Interdisciplinary Issues for Empowering Trade, Industry and Society (pp. 400-409). New Delhi: Excel India Publishers.

Thomas, S., Ritesh P. & Kureshi S. (2015). A framework for sustainable development through the integration of Cause related marketing and Human Resource Management In A. Sinha, R. Shah and N. Mucherji, (eds) Transforming HR– Creating a Culture for Change and CSR (pp. 229-249). New Delhi: Excel Book.

Thomas, S. & K. Gupta (2013). Paradigm Shift in Brand Management: The Story Telling Approach In S. Jain, J. Aagja and A. Awasthi (eds) New Perspectives in Marketing (pp 294-300) Mumbai: Himalaya Publishing House.

Registered Working Papers

Intention to participate in cause related marketing: Influence of Cause. Thomas Sujo and Kureshi Sonal, Indian Institute of Management Ahmedabad, Working Paper No. 2016-03-12.

The Legal Structure and Framework of Luxury Goods Market in India: Competitive or Restrictive Growth?. Sinha Piyush; Thomas Sujo and Patel Ritesh, Indian Institute of Management Ahmedabad, Working Paper No. 2015-03-31.

Cause Related Marketing – An Indian Overview. Kureshi Sonal and Thomas Sujo, Indian Institute of Management Ahmedabad, Working Paper No. 2014-04-15.

Development of Modern Retailing in India: It’s Impacts on Distribution and Procurement Networks and Changing Consumption Pattern. Sinha Piyush; Gokhale Srikant; and Thomas Sujo, Indian Institute of Management Ahmedabad, Working Paper No. 2012-12-04.

Organized Retailing of Horticultural Commodities. Sinha Piyush and Thomas Sujo, Indian Institute of Management Ahmedabad, Working Paper No. 2012-12-03.

Cases and Teaching Notes

· Organic Welt - Capturing Lemongrass Market - Published with ECCH: The Case Center, 522-0077-1 (Teaching Note 522-0077-8)

. Tembo Global Industries Limited: Financing Dilemma for the COVID-19 Project - (Accepted in The Case Journal - DOI 10.1108/TCJ-08-2021-0132)

· Juggernaut Sports Entertainment Private Limited (B): Monetising Footfalls (Case No. CS-21-002/ Teaching Note No. CS-21-002TN) – AMSOM Case Unit - Ahmedabad University

- Brand Building a "premie" care product line: Nurtured By Design – JIBE (Vol. 15, 317-330).

· A N Gandhi & firm – Setting grounds for wealth creation - The Case Journal - Emerald (Vol. 16, No.6, 703-728). 

· Juggernaut Sports Entertainment Private Limited (A): Formulating the Problem Statement and Research Design - Published with AMSOM Case Unit (Ahmedabad University Case Center)

- Artificial Intelligence Wave In Indian Retail: Evolution, Opportunities And Challenges – Published in IMT Case Journal (Vol. 8, No 2, 33-48),

· Parsana Health Centre: Nurturing a Healthy Lifestyle – IIMA Case Publishing Unit, Registration No: MAR0494 (Teaching Note - MAR0494TN) – Case Registered with IVEY and Harvard

· BigBasket.com: Redefining the Business Model - IIMA Case Publishing Unit, Registration No: MAR0492 (Teaching Note - MAR0492TN) – Case Registered with IVEY and Harvard (This case has also been published in the book on Managing Retailing, 3rd Edition, 2018 by Oxford University Press - ISBN: 9780199488827)  

. Titan Company Limited: Trends, Competitive Landscape and Scope Ahead – Published with AMSOM Case Unit (Ahmedabad University Case Center)

· Patanjali Ayurved – Capturing Ayurved FMCG Market -ECCH: The Case Center, 517-0035-1 (Teaching Note 517-0035-8)

· Evaluating the Trajectory of Growth in the Indian Pharmaceuticals Market: A Case of KCS – Publisher in South Asian Journal of Business Management and Cases - SAGE.

· UGVCL: The Road Ahead - IIMA Case Publishing Unit, Registration No: MAR0424.

· FABINDIA: Evaluating the Trajectory of Growth”- ECCH – The Case Centre, 515-092-1, (Teaching Note: 515-092-8).

·Mirakle Courier –Making the right moves”, ET Cases-Times Publishing Group, ENTP-2-0017. (Teaching Note - ENTP-2-0017A).

·Apollo Telemedicine Networking Foundation: Telemedicine Service in India”, ECCH – The Case Centre, 116-0005-1. (Teaching Note - 116-0005-8)

Teaching Interests and Courses Taught at Ahmedabad University

MKT324 - Retail Management

MKT312 - Essentials of Marketing Research

MKT361 - Marketing of High-tech Products (Interdisciplinary)

MKT103 - Marketing Management

Other Courses Taught

Consumer Behavior

Services Marketing

Services Management

Integrated Marketing Communication

Sales Management

Advertising and Brand Management

Sales and Distribution Management

Marketing Research and Information Systems

Business Research Methodology

Professional Experience

Invited as a Distinguished Speaker to deliver a workshop on ''Research Paper Writing and Publishing" at School of Commerce, Gujarat University. 

Adhoc Reviewier for Journal of Nonprofit and Public Sector Marketing, Journal of Social Marketing, South Asian Journal of Management (AMDISA), South Asian Journal of Business Management Cases (BIMTECH-SAGE), Health Promotion International (Oxford Academic)

FDP conducted on “Case Study Writing and Publishing” organized by KCG (Knowledge Consortium Gujarat) and Gujarat Commerce College, Ahmedabad, 2017.

MDP conducted in Entrepreneurship Development Institute (EDI) for ITEC Sponsored International Training Programme on “Entrepreneurial Management  (32 participants from various countries like Bhutan, Congo, Guatemala, Kenya, Tunisia, Poland, Uzbekistan, Vietnam, Ethiopia, Uganda, Sri Lanka, Niger, Iraq, Egypt, Nigeria, Mali, Ghana, Thailand, St, Kitts & Nevis & Zimbabwe)

Training Module designed for Shoppers Stop Fashion Associate Graduate Program - Year 2010 to 2011

Undertaken MICA Urban/Rural Market Ratings Project – Year 2001 to 2002 (Marketing and Maintenance of digital CDs to various clients like Nicholas Piramal, Times of India, Pidilite, Star TV, FCB Ulka, Colgate Palmolive, Pepsi Foods Ltd. etc.)

Awards

Chairman's Best Researcher Award 2022 - Ahmedabad University

IQAC Teaching Quality Excellence Award 2021 (This award was evaluated for excellence in Teaching-Learning process, Research and Publication, Innovation, Usage of Technology in Education and Student Satisfaction)

TESCO Employee Attendance Award for two consecutive years for the year 2006 and 2007

Outstanding Employee of Jury’s INN, London for the year 2007

YMCA State Volleyball Championship 2014

Principal’s Attendance Award for regularly attending classes without a single absence in all of the 12 years spent in Prakash Higher Secondary school -1997

Title: Oorja Development Solutions Limited: Transforming Indian Agriculture for Sustainable Growth

Funding Agency: Innovation grant, Ahmedabad University (Internal Grant)

Amount: INR 1,00,000

Title: Women’s Safety Audit

Funding Agency: National Commission for Women

Amount: INR 13, 75000

Title: Socio-economic Impact of Pradhan Mantri Mudra Yojana in selected areas of Gujarat

Funding Agency: ICSSR

Amount: INR 14,00,000