Communication

Sudhir Pandey teaches communication and is a Programme Chair, MBA, Amrut Mody School of Management, Ahmedabad University. He also worked in the Communication area at the Indian Institute of Management, Ahmedabad (2011-14). He has a PhD in Cultural Studies from the University of Lucknow and is a recipient of the 'Chairman's Excellence in Teaching Award' at Ahmedabad University for 2016-17 and Vedant Educator Excellence Award 2020 by Vedant Foundation, Gujarat. Besides, I have been involved with various MBA programme-level administrative roles from design to implementation.

I am passionate about developing and teaching courses that equip business school graduates with contemporary employability skills such as problem-solving, collaboration, socialising, written communication, and managing self.

Collaborated for Virtual Business Professional Project (USC Marshal Business School, University of Southern California) as an instructor in 2016-17 and 2019. I am a member scholar at the International Institute for Qualitative Methodology, an interdisciplinary institute based at the University of Alberta, Canada. Additionally, I have served in the Association of Business Communication and Urban Affairs Association membership committees.

TEACHING PHILOSOPHY

My teaching philosophy rests on the encouragement of critical thinking, reflection and innovation. Particular emphasis is on andragogy (adult education) with a deep focus on experiential and engagement-based learning. I perceive the classroom, syllabus, students and teacher as one entity because these are an integral part of education and learning, and they should never be realized separately.

Courses (Core and Elective)

1. MGT505 Problem Solving for Social Change (Core)
2. COM501 Corporate Communication (Core)
3. COM201 Effective Workplace Communication (Elective)
4. COM502 Analytical Writing for Management Students (Core)
5. COM507/08 Communication Lab for Managers (Core)
6. Neighbourhood Foundation Programme 
7. Environment and Climate Change Foundation Programme (Communication Domain)
8. Faculty Coordinator MBA "Route Camp Project"

ENABLE (Engagement and Application-Based Learning and Education) Course

USWSS102 City as Text https://ahduni.edu.in/events/enable-city-as-text

City as Text course broadens the idea of a text as a landscape which includes cultural artefacts, institutions and street cultures, socio-political and economic discourses. This course is interdisciplinary (provides economic perspective, cultural landscape analysis, political and social analysis, and historical background). It would mainly focus on urban formal and informal spaces such as commercial, residential and public. Learning processes in this course are characterised in the following ways:

• Firstly, intellectual development – understanding the specific socio-economic, cultural, and political factors that have shaped the city and integrating theoretical and practical concepts. The urban environment enables a variety of different modes of learning, including guided student discovery and interpretation.
• Secondly, technical development - students have the opportunity to hone observation and analytical skills and competence in information processing and research, as they are brought into direct first-hand contact with the object of their investigation. And as an arena of encounter and interaction, the urban environment facilitates processes of personal development.

Independent Study Period Course

Cycling in the City 

Cycling in the City can be a means to promote smart urban mobility and sustainability and achieve equity and inclusivity. Primarily, how a city street should be organised for pedestrians, cyclists, motorists, and public transport systems is a question too important to ignore. The idea of cycling is essential for urban planning and very convenient for commuters. Nevertheless, cultural markers of cycling make it difficult for adoption in everyday urban life. Cycling in the City, therefore, dealt with three KEY questions: 

• What is the role of cycling in wider urban society?
• Why is it that cycling to work is unpopular in urban India? 
• What is the attitude toward cycling in a car-dominated society?

To answer the above questions, Ahmedabad University students used the cycle to identify and create paths in areas where urban mobility was of immediate concern. Also, participants used Social Practice Theory (SPT) to understand people's cycling behaviour in Indian cities through a survey research method.  

• Association for Business Communication
• National Communication Association
• International Association for Communication and Sport 
• Urban Affairs Association
• Member Scholar, International Institute for Qualitative Methodology (IIQM)
• Member of Mixed Methods Research Association (MMRA)
• Expert Member of Committee constituted for proposing the Course Structure, detailed Course Syllabi, Infrastructure requirements, etc. of Masters in Journalism & Mass Communication Program at Shri Mata Vaishno Devi University, Katra, Jammu. 

• Pandey S.(2023). An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: An Attribution theory perspective. Journal of Marketing Theory and Practice - (Accepted for Publication) ABDC 'B'
• Pandey S. (2023). Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness. International Review on Public and Nonprofit Marketing - ABDC 'B'
• Pandey, S.(2016). Communication and Diverse Workplaces:  A Co-cultural Communication Perspective through Organizational Autoethnography. International Journal of Communication, VOL. 26 (1-2).
• Pandey, S.(2015). Media and Practices of Mediation: Role of Activist Documentary Films in India Mediasphere. Labyrinth: An International Refereed Journal of Postmodern Studies. Vol. 6 (4). Oct. Issue.
• Pandey, S. (2015). Locating Hijra Identity in Indian Public Sphere: Analyzing Seven Steps Around Fire by Mahesh Dattani. WJGL: A Refereed Bi-annual Journal of Gender and Literature, Vol. 2 (1), June 2015. Print ISSN 2349-1620.
• Pandey, S. (2015). Food as a Discourse: Politics of Poverty and Poverty Politics in the Context of India’s Food Security Act 2013. Journal of Agricultural Engineering and Food Technology (JAEFT), Vol. 2 (2), May 2015. Online ISSN: (2350-0263), Print ISSN (2350-0085)
• Pandey, S. (2014). Culture in Cultural Studies. Labyrinth: An International Refereed Journal of Postmodern Studies. Vol. 5 (3) July.
• Kumar. A., Pandey, S.K. (2013). Folk Drama as “Cultural Media”: A study of North Indian Folk Drama Nautanki. Journal of English Studies. Vol. - L, January.
• Pandey, S. (2012). Human Interaction/ Discourse as Communication in Harold Pinter’s The Homecoming. Voice of Research. Vol.1 (1). January-March.
• Pandey, S. (2012). Networking for Strategic Advantage. SCOPE: Forum of Women in the Public Sector. 

Cases

• Organic Welt - Capturing Lemongrass Market - Published with ECCH: The Case Center, 522-0077-1 (Teaching Note 522-0077-8)
• Juggernaut Sports Entertainment Private Limited (B): Monetising Footfalls – (AMSOM Case Unit - Ahmedabad University Case Center)
• Titan Company Limited: Trends, Competitive Landscape and Scope Ahead –  (AMSOM Case Unit-Ahmedabad University Case Center)
• Saxena, S.S., Pandey, S.K. (2014). We Want MR-F (Multi-Rater Feedback). Journal of Rural and Industrial Development. Vol. 2 (1), April.

Book Chapter

• Thomas, S., Suggala, S., Pandey, S. (2023). Leadership and Achieving Sustainable Solutions: Shifting Landscape of Green Business Practices. In: Dhiman, S. (eds) Sustainable Development and Environmental Stewardship. Springer, Cham. https://doi.org/10.1007/978-3-031-28885-2_10
• Thomas S., Parikh, D., Pandey S. & Thobani V. (2019). Putting employees as the top priority in the context of human resources: a case of Taxiforsure acquisition by Ola In P. Rijwani, S. Shome and D. Danak (eds) Business, Economy and Environment: Corporate Perspectives (pp. 94-112). Mumbai: Himalaya Publishing House.

• Received ‘Chairman's Excellence in Teaching Award’ at Ahmedabad University for 2016-17
• Vedant Educator Excellence Award 2020 by Vedant Foundation, Gujarat
• Chairman's Award for Institution Building: Foundation Programme Team 2021 (Designing And Delivering Neighbourhoods Studio)

• Predicting CRM patronage intentions based on female fashion leadership: A hybrid SEM-ANN-MGA approach by employing Schwartz’s theory of human values. 54th Decision Sciences Institute Annual Conference – DSI 2023, Atlanta, GA - Nov 18-20. (Accepted for Presentation)
• Predicting CRM patronage intentions based on female fashion leadership: A hybrid SEM-ANN-MGA approach by employing Schwartz’s theory of human values. British Academy of Management – BAM 2023, University of Sussex Business School – United Kingdom, Sep 5-6. (Accepted for Presentation)
• Investigating CRM patronage intentions by integrating human values and fashion leadership. Association of Business Communication – ABC 2023: 88th Annual International Conference, Reaching New Heights: The Future of Business Communication, Virtual Conference – Denver, Colorado, Oct 18-20. (Accepted for Presentation)
•  A hybrid SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: An Attribution theory perspective. 22nd International Congress on Public and Nonprofit Marketing- IAPNM 2023, Veszprém – Hungary, July 5-7. (Accepted for Presentation)
•  Commercialization of Frugal Innovations: The Impact of the stakeholder initiative – Third Ewing Marion Kauffman Foundation sponsored Colloquium on Transitional Entrepreneurship Hosted by Strome College of Business, Old Dominion University, 24 June 2023
•  An Intergenerational Study of the Culture of Entrepreneurial Spirit of Sindhi Community in India – Third Ewing Marion Kauffman Foundation sponsored Colloquium on Transitional Entrepreneurship Hosted by Strome College of Business, Old Dominion University, 24 June 2023
•  Arts Entrepreneurship: A consensus framework of economic, social, & psychological dissensus" – Third Ewing Marion Kauffman Foundation sponsored Colloquium on Transitional Entrepreneurship Hosted by Strome College of Business, Old Dominion University, 24 June 2023
• “Understanding Entrepreneurial Competencies among Undergraduate Students from Family Business Background” Sixth PAN IIM World Management Conference, India Institute of Management-BENGALURU, (Dec. 13-15, 2018.)

Research Grant (Under Process and Awarded)

Title: Gorakhpur Terracotta Industry: Improving Efficiency and Scaling Up through technological Intervention

Funding Agency: Office of the Principal Scientific Adviser (PSA) to the Government of India, Government of India – Rural Technology Action Group (RuTAG 2.0)

Amount: INR 1, 37, 80,000

Title: Women’s Safety Audit

Funding Agency: National Commission for Women

Amount: INR 13, 75000

Title: Oorja Development Solutions Limited: Transforming Indian Agriculture for Sustainable Growth

Funding Agency: Innovation grant, Ahmedabad University

Amount: INR 1,00,000

Impact assessment of coastal monuments of Gujarat due to climate change by implementing real-time monitoring and analysis (Submitted to Climate Change Management Department, Government of Gujarat, 2023)

Scalable digitization model and system to learn, recreate, validate, and preserve the folklore and classical performing art (Submitted to the Department of Science and Technology, Government of India)

Industry Projects

Consulted "Organic Welt", a lemongrass organic tea start-up, to develop its unique business model during COVID-19 (Link: https://organicwelt.business.site/#service)

Times of India, Ahmedabad

Objective: Readership Engagement in Ahmedabad City; Post-COVID19 Objective: To achieve the 100% circulation and advertisement revenue that has been lost due to the pandemic in Ahmedabad City.

Organic Welt

Objective: To do market research to understand consumer preference for lemongrass tea, create a competitive pricing strategy and marketing plan and increase sales.

IBCC India Pvt.Ltd.

Objective: 1. Supplier Mapping for the export foundries and machining suppliers. 2. Customer mapping for O&G. A) Exports B) Domestic

Simulations Public Affairs Management Services Pvt. Ltd.

Objective: The project aims to develop a road map that companies/brands can refer to for their future outsourcing marketing needs. 

Teaching Project

The Virtual Business Professional (VBP) is a six-week project that gives students real-world experience using communication and collaboration technologies in today's corporate environment. Using a state-of-the-art social collaboration platform powered by Artificial Intelligence, students plan and hold virtual meetings, collaboratively conduct research, co-author documents, and use project management tools. Students hone their virtual and cross-cultural collaboration skills while developing cutting-edge solutions for company partners.

Link: https://www.marshall.usc.edu/departments/business-communication/vbp-project

Participated in:

• Fall 2016 participants: 204 students and 51 teams from 6 universities and 4 countries 

• Spring 2017 participants: 415 students and 71 teams from 9 universities and 7 countries  

• Spring 2019 participants: 653 students and 116 teams from 14 universities and 9 countries