Research Interests: Workplace Communication, History of Office, Sociology of Work, Urban Sociology, New Servicescapes in Urban India.
Sudhir Pandey teaches communication and is a Programme Chair, MBA, Amrut Mody School of Management, Ahmedabad University. He also worked in Communication area at the Indian Institute of Management, Ahmedabad (2011-14). He has a PhD in Cultural Studies from the University of Lucknow and is a recipient of the 'Chairman's Excellence in Teaching Award' at Ahmedabad University for 2016-17 and Vedant Educator Excellence Award 2020 by Vedant Foundation, Gujarat. Besides, I have been involved with various MBA programme level administrative roles from design to implementation.
I am passionate about developing and teaching courses that equip business school graduates with contemporary employability skills such as problem-solving, collaboration, socialising, written communication, and managing self.
Collaborated for Virtual Business Professional Project (USC Marshal Business School, University of Southern California) as an instructor in 2016-17 and 2019. Currently, I am a member scholar at, International Institute for Qualitative Methodology, an interdisciplinary institute based at the University of Alberta, Canada. Additionally, I have served in the Association of Business Communication and Urban Affairs Association membership committees.
I love playing cricket. I am a member of the International Association for Communication and Sport, which examines both communications in sport and sport communication by considering sport in light of communication processes , strategies, industries, texts, and reception.
My research interests include how innovative office spaces foster collaboration, especially across business functions and disciplines, using technology to form connections within the organisation and outside stakeholders. I am also interested in investigating how those employed in the newservicescapes in Indian cities such as shopping malls, salon, gyms, restaurants perceive and experience their work.
My teaching philosophy rests on the encouragement of critical thinking, reflection and innovation. Particular emphasis is on andragogy (adult education) with a deep focus on experiential and engagement-based learning. I perceive the classroom, syllabus, students and teacher as one entity because these are an integral part of education and learning, and they should never be realized separately.
Courses (Core and Elective)
ENABLE (Engagement and Application-Based Learning and Education) Course
USWSS102 City as Text https://ahduni.edu.in/events/enable-city-as-text
City as Text course broadens the idea of a text as a landscape which includes cultural artefacts, institutions and street cultures, socio-political and economic discourses. This course is interdisciplinary (provides economic perspective, cultural landscape analysis, political and social analysis, and historical background). It would mainly focus on urban formal and informal spaces such as commercial, residential and public. Learning processes in this course are characterised in the following ways:
Independent Study Period Course
Cycling in the City
Cycling in the City can be a means to promote smart urban mobility and sustainability and achieve equity and inclusivity. Primarily, how a city street should be organised for pedestrians, cyclists, motorists, and public transport systems is a question too important to ignore. The idea of cycling is essential for urban planning and very convenient for commuters. Nevertheless, cultural markers of cycling make it difficult for adoption in everyday urban life. Cycling in the City, therefore, dealt with three KEY questions:
To answer the above questions, Ahmedabad University students used the cycle to identify and create paths in areas where urban mobility was of immediate concern. Also, participants used Social Practice Theory (SPT) to understand people's cycling behaviour in Indian cities through a survey research method.
Consulted "Organic Welt", a lemongrass organic tea start-up, to develop its unique business model during COVID19(Link: https://organicwelt.business.site/#service)
MBA Route Camp Projects
Times of India, Ahmedabad
Objective: Readership Engagement in Ahmedabad City; Post-COVID19 Objective: To achieve the 100% circulation and advertisement revenue that has been lost due to the pandemic in Ahmedabad City.
Objective: To do market research to understand consumer preference for lemongrass tea, create a competitive pricing strategy and marketing plan and increase sales.
IBCC India Pvt.Ltd.
Objective: 1. Supplier Mapping for the export foundries and machining suppliers. 2. Customer mapping for O&G. A) Exports B) Domestic
Simulations Public Affairs Management Services Pvt. Ltd.
Objective: The project aims to develop a road map that companies/brands can refer to for their future outsourcing marketing needs.
The Virtual Business Professional (VBP) is a six-week project that gives students real-world experience using communication and collaboration technologies in today's corporate environment. Using a state-of-the-art social collaboration platform powered by Artificial Intelligence, students plan and hold virtual meetings, collaboratively conduct research, co-author documents, and use project management tools. Students hone their virtual and cross-cultural collaboration skills while developing cutting-edge solutions for company partners.
• Fall 2016 participants: 204 students and 51 teams from 6 universities and 4 countries
• Spring 2017 participants: 415 students and 71 teams from 9 universities and 7 countries
• Spring 2019 participants: 653 students and 116 teams from 14 universities and 9 countries