Research Interests: Numerical Cognition, Psychological Distance, Psychological Ownership, Regulatory Focus.
I received my Bachelor's degree from MNNIT, Allahabad in 1997 in Mechanical Engineering. I received my Master's degree from XLRI, Jamshedpur in 2000 in Marketing. I obtained my Doctoral degree from XLRI, Jamshedpur in 2019 in Marketing area.
My broad research interest lies in studying the intersection of marketing issues associated with consumer information processing. Within this domain, I have a specific interest in how consumers process numerical information, and how that affects and informs firm policies.