Research Interests: Marketing of Services, Digital Communication, Entrepreneurship, Tourism and Hospitality Marketing.
Dr. Bijal Mehta has been actively involved with higher education institutions as an academician since the year 2004 with institutions namely the AMA as visiting faculty, IIM – A as Research Associate, the Gujarat University and the Ahmedabad University as a full time faculty. She has worked in industry in marketing, consulting and training areas for 4 years prior to joining the academic profession. Her industry experience at India and the south-east encompasses knowledge management, training & development and business development.
Bijal ‘s research work is primarily in the areas of Marketin Communication, Entrepreneurship and Services viz. Financial services, tourism and hospitality services , heritage management, and marketing on the digital and social media platforms. Qualitative and Mixed Methods Research interests her. She has written more than 15 research papers in various national and international publications, developed case studies and has published material in the form of chapter(s) in books on entrepreneurship and social media. She is on the Editorial Board and is associated as reviewer with National and International Journals. She is also guiding and mentoring candidates at the post graduate and doctoral level programmes. Bijal is an Alumna of the Assumption University of Thailand, the IIM-A Faculty Development Programme in Management (FDP-M) and has been to Cranfield University, Cambridge University and Polish Institute of Computer Sciences, Poland as an Academic Visitor from Ahmedabad University.
Research interests include:
Bijal has taught courses as follows:
In-Charge - Doctoral Programme in Management AMSOM
Coordinator - Marketing Area AMSOM
Coordinator - Research Seminar Series AMSOM