Leading Legacies: Ranjit Group

Aditya Bhagchandani

Aditya Bhagchandani, a partner at Ranjit Smartwear, one of India’s leading and well-established brands in the innerwear and apparel industry, joined his family-run Ranjit Group in 2010. The group’s flagship brand, Smart Knitwear, is a renowned name in men’s innerwear manufacturing with nearly five decades of experience and expertise. Known for its impeccable craftsmanship and strong value offerings, Smart Knitwear has earned the trust of consumers across generations with its range of traditional and designer underwear. Through continuous innovation and research, the company has expanded its portfolio to include stylish innerwear for men, women, and kids, as well as activewear, winter wear, and leisurewear — reflecting its commitment to evolving with modern lifestyles.

An alumnus of St. Xavier’s, Loyola Hall, Ahmedabad, Mr Bhagchandani completed his BCom from HL Institute of Commerce and was selected for the Indo-Japan Exchange Program, spending three months at Otemon University, Osaka. Living with a Japanese family provided him invaluable global exposure and cultural understanding. He later pursued a Post Graduate Diploma in Investments and Financial Analysis, followed by an MBA in Global Management from the Thunderbird School of Global Management, Arizona, USA, where he also studied abroad at Tec de Monterrey (Mexico) and Beijing University (China).

At Ranjit Smartwear, a 40-year-old family-run enterprise, Mr Bhagchandani currently oversees Sales and Marketing in the domestic market and spearheads the company’s digital transformation, driving the integration of ERP systems, business intelligence tools, field operations, and an omni-channel retail strategy. His focus on product innovation and redesign continues to align the brand with the evolving preferences of contemporary consumers.