
Concourse, the flagship fest of Ahmedabad University’s Amrut Mody School of Management, is a vibrant celebration of learning, leadership, and student excellence. Designed as a platform that blends intellectual rigor with youthful energy, Concourse brings together students from diverse institutions to compete, collaborate, and create impactful ideas. While the fest carries the spirit of creativity and campus culture, its core strength lies in a strong academic foundation that challenges participants to think critically and perform at their highest potential.
At the heart of Concourse are its signature academic events. Jury of Aspirants, a highly regarded forum where budding entrepreneurs engage in thought-provoking discussions with industry experts. CPL (Concourse Premier League) tests strategic thinking through a team-based auction. Events like Mock Stock push participants to react to real-time market fluctuations, sharpening financial decision-making, while Brand Wars immerses teams in the world of marketing strategy and brand positioning. The Case Competition further strengthens problem-solving abilities by engaging students with real-world business scenarios.
Complementing these signature events, Concourse also features a diverse lineup of other academic and cultural experiences that shape it into a multidimensional fest. Concourse stands as a dynamic platform that bridges academic depth with experiential learning, empowering participants to discover, innovate, and excel.
Organisers
Bachelor of Science in Management (Honours)
Class of 2028
Bachelor of Science in Management (Honours)
Class of 2028
Bachelor of Science in Management (Honours)
Class of 2028
Student Advisors
Bachelor of Business Administration (Honours)
Class of 2027
Bachelor of Business Administration (Honours)
Class of 2027
Integrated Master of Business Administration
Class of 2028
Bachelor of Business Administration (Honours)
Class of 2027
Department Heads
Administration and Procurement
Bachelor of Science in Management (Honours)
Class of 2028
Social Media and Video Editing
Bachelor of Science in Management (Honours)
Class of 2028
Administration and Procurement
Bachelor of Science in Management (Honours)
Class of 2028
Decor and Creatives
Bachelor of Science in Management (Honours)
Class of 2028
Graphic Design
Bachelor of Business Administration (Honours)
Class of 2027
Graphic Design
Bachelor of Science in Management (Honours)
Class of 2028
Marketing
Bachelor of Science in Management (Honours)
Class of 2028
Content
Bachelor of Business Administration (Honours)
Class of 2027
Human Resources
Bachelor of Arts (Honours)
Class of 2028
Social Media and Video Editing
Bachelor of Science in Management (Honours)
Class of 2029
Event Heads
Kohinoor Returns: The Escape Challenge
Bachelor of Science in Management (Honours)
Class of 2028
Brand Wars
Bachelor of Science in Management (Honours)
Class of 2028
Wind Down
Bachelor of Science in Management (Honours)
Class of 2028
Evolve: The Case Competition
Bachelor of Science in Management (Honours)
Class of 2028
Soiree
Bachelor of Science in Management (Honours)
Class of 2028
Merge and Pitch
Bachelor of Arts (Honours)
Class of 2028
Patent Pending
Bachelor of Science in Management (Honours)
Class of 2028
Stock Quest
Bachelor of Business Administration (Honours)
Class of 2027
Mind Your Business
Bachelor of Arts (Honours)
Class of 2029
Stock Quest
Bachelor of Business Administration (Honours)
Class of 2027
Concourse Premiere League
Bachelor of Science in Management (Honours)
Class of 2029
Evolve: The Case Competition
Bachelor of Science in Management (Honours)
Class of 2029
Stock Quest
Bachelor of Science in Management (Honours)
Class of 2028
Soiree
Bachelor of Business Administration (Honours)
Class of 2026
Mind Your Business
Bachelor of Science in Management (Honours)
Class of 2028
Wind Down
Bachelor of Science in Management (Honours)
Class of 2028
Merge and Pitch
Bachelor of Science in Management (Honours)
Class of 2028
Brand Wars
Bachelor of Science in Management (Honours)
Class of 2028
Kohinoor Returns: The Escape Challenge
Bachelor of Technology
Class of 2028
Concourse Premiere League
The Family Business & Entrepreneurship Programme
Class of 2029
Merge and Pitch
Bachelor of Technology
Class of 2028
Patent Pending
Bachelor of Science in Management (Honours)
Class of 2028
Events

Battle of the Bands
The Battle of Bands brings university musicians into a space where sound evolves into expression. Each performance arrives with intention, shaping the evening through measured rhythm, clarity, and distinct character. What begins as a competition gradually forms a mosaic of unique voices, each band adding its own presence to the atmosphere. The event honours craft, celebrates growth, and lets music speak in its purest form. By the final act, the stage feels transformed, carrying the echo of the performance that defines the night.
Date: Friday, February 6, 2026
Time: 6:00 - 9:00 PM IST
Venue: Ahmedabad University Central Campus
Team Size: 5-8 people per team
Registration Fees: INR 1000 + 18% GST (per team)

Brand Wars
Brand Wars is a high stakes marketing challenge where teams of people take the roles of real life commercial organisations and compete against one another using creativity, strategic planning, and storytelling.
The participants portray their understanding of brand dynamics in a series of consecutive stages, which include brand enactments, production of viral videos, product re-invention, and more, each being carefully designed to measure marketing skills, communicative skills, and creative abilities. The event requires groups to think quickly, remain highly alert and protect their brand persona integrity. Brand Wars ensures an interesting, competitive, and memorable experience to marketing lovers
Date: Saturday, February 7, 2026
Time: 2:00 - 6:00 PM IST
Venue: Room 019, School of Engineering and Applied Science, Central Campus
Team Size: 3 people per team
Registration Fees: INR 600 + 18% GST (per team)

Concourse Premier League
Concourse Premier League (CPL) brings the excitement of cricket into the world of management through a thrilling IPL-style player auction. Teams bid strategically on players using limited budgets, testing their negotiation, decision-making, and analytical skills. The auction recreates the high-pressure environment of real franchises, where every bid matters. Participants experience teamwork, leadership, and resource management while building their dream squad. CPL combines competition and learning, making it one of Concourse’s most engaging and energetic flagship events.
Date: Saturday, February 7, 2026
Time: 1:00 - 4:00 PM IST
Venue: Multipurpose Hall, University Centre, Central Campus
Team Size: 5 people per team
Registration Fees: INR 1500 + 18% GST (per team)

Kohinoor Returns: The Escape Challenge
Kohinoor Returns: The Escape Challenge drops your team into a fast-paced mission that moves through clues inspired by India, passport secrets, and a high-stakes London chase — without ever telling you what’s coming next. You’ll piece together unexpected hints, decode clever puzzles, and rely on sharp teamwork to stay ahead of the clock. It’s quick, smart, and full of those “wait… did we just figure that out?!” moments.
If you love mystery, adventure, and that electric feeling of solving something as a team, this is one experience you won’t want to miss.
Date: Saturday, February 7, 2026
Time: 3:00 - 8:00 PM IST
Venue: Rooms 107 and 110, University Centre, Central Campus
Team Size: 5 people per team
Registration Fees: INR 800 + 18% GST (per team)

Mind Your Business
Mind Your Business is an HR strategy event designed to test participants’ decision-making, people management, and crisis-handling skills. It is a dynamic, immersive, and engaging event that is conducted through multiple challenging rounds that will lead to a final winner. It begins with an on-ground treasure hunt filled with HR-based clues followed by an intense Hiring-Firing simulation where mixed teams make real-time organisational decisions. The final round reveals a high-stakes surprise shaped by participants’ earlier choices, pushing them to think ethically under pressure.
Date: Saturday, February 7, 2026
Time: 5:00 - 8:00 PM IST
Venue: Room 103, University Centre, Central Campus
Team Size: 2 people per team
Registration Fees: INR 400 + 18% GST (per team)

Merge and Pitch
Merge and Pitch launches an exciting entrepreneurial clash, where teams mix unlikely brands into big wins using fresh ideas and smart plans. In Round 1, teams develop a marketing pitch for mismatched brands and products. The teams who move on to Round 2 progress to design an innovative joint product by merging two distinct company identities.
This event aims at enhancing participants’ creative thinking, brand insight, and entrepreneurial problem-solving skills. It builds strong market sense, quick thinking, and teamwork, pushing groups to protect their ideas under pressure.
Date: Saturday, February 7, 2026
Time: 9:00 AM - 1:00 PM IST
Venue: Room 019, School of Engineering and Applied Science, Central Campus
Team Size: 3-5 people per team
Registration Fees: INR 500 + 18% GST (per team)

Stock Quest
Stock Quest is an immersive financial simulation event that recreates the dynamic environment of real-world trading. Participants engage in strategic decision-making, react to market movements, and manage virtual portfolios under evolving conditions.
The event blends analytical thinking with instinct, challenging participants to interpret market signals, diversify effectively, and respond to changing scenarios. Designed to mirror authentic stock market behaviour, Stock Quest emphasises strategy, adaptability, and sound judgment, offering a competitive yet educational experience in simulated financial markets.
Date: Saturday, February 7, 2026
Time: 9:00 AM - 1:00 PM IST
Venue: Room 103, University Centre, Central Campus
Team Size: Individual or Pair
Registration Fees: INR 300 + 18% GST (per person)

Jury of Aspirants
Jury of Aspirants (JOA) is the flagship event of Concourse, the management fest. Each year, the event brings together successful entrepreneurs, industry leaders, and innovators who share their journeys, experiences, and insights with participants. Through engaging panel discussions, they share their experiences that shaped their careers. Jury of Aspirants is designed to inspire aspiring managers and entrepreneurs by giving them a chance to learn directly from real-world achievers and gain meaningful perspectives on leadership, growth, and resilience.
Date: Sunday, February 8, 2026
Time: 5:00 - 7:00 PM IST
Venue: Auditorium, School of Engineering and Applied Science

Evolve - The Case Competition
This case competition challenges participants to help a conventional, aging manufacturing plant transition into a modern, AI-enabled smart factory. Teams will tackle realistic problems such as human-capital management, rising costs, inefficient workflows, and production delays. Using data-driven insights, automation tools, and strategic decision-making, participants must propose solutions that boost efficiency and profitability. A simple factory simulator will reflect the impact of their choices in real time. This event is designed to test analytical thinking, creativity, and practical problem-solving.
Date: Sunday, February 8, 2026
Time: 9:00 AM - 12:00 PM IST
Venue: Room 008, Amrut Mody School of Management, Central Campus
Team Size: 2-3 people per team
Registration Fees: INR 600 + 18% GST (per team)

Soirée
Soirée 2026 brings together the university’s three performing clubs for an energetic, street-style themed showcase unlike any before. Experience powerful theatre moments, electrifying musical sets, and high-octane dance performances as each club presents its finest work on one stage. This year, we aim to elevate the evening by inviting a renowned dance crew to deliver a special street-style performance, adding a fresh professional edge to the show. With bold visuals, raw talent, and immersive artistry, Soirée 2026 promises a night of unforgettable energy and creative expression.
Date: Sunday, February 8, 2026
Time: 7:00 - 9:00 PM IST
Venue: Multipurpose Hall, University Centre, Central Campus

Patent Pending - The Mock Courtroom
A mock courtroom is a simulated courtroom exercise where participants act as lawyers and argue a fictional case before judges, following real trial procedures. It helps develop legal reasoning, public speaking, and confidence in a formal setting.
This mock will focus on Intellectual Property Rights (IPR)—laws that protect creations like inventions, artworks, designs, and brand names, giving creators control over their work. The fictional case will revolve around an IPR dispute involving issues such as ownership and infringement, allowing participants to apply legal principles, think critically, and present persuasive arguments in a realistic courtroom environment.
Date: Sunday, February 8, 2026
Time: 12:00 - 5:00 PM IST
Venue: Room 004, School of Arts and Sciences, Central Campus
Team Size: 3 people per team
Registration Fees: INR 600 + 18% GST (per team)