Kopal is a doctoral candidate at Ahmedabad University. She has MBA in Marketing and an Honours degree in Psychology with Economics and Political Science. She has 14 years of work experience in research, project management and academics. She has worked with Nielsen India, (Bangalore), Tata Consultancy Services (Bangalore), Millward Brown (Gurgaon), Indian Institute for Management (Ahmadabad) as Research Associate, and with MICA and Entrepreneur Development Institute as a research consultant. Worked on various research projects for clients – Abbott, Coca-Cola, Dominos, General Mills, Airtel and Samsung.