Kopal has about 10 years of work experience in research, project management and academics. Worked with Nielsen India, (Bangalore), Tata Consultancy Services (Bangalore), Millward Brown (Gurgaon), Indian Institute for Management (Ahmadabad) as Research Associate, and with MICA and Entrepreneur Development Institute as a research consultant. Worked on various research projects for clients – Abbott, Coca-Cola, Dominos, General Mills, Airtel and Samsung. MBA Marketing (awarded Marketing and Overall topper) and an Honours degree in Psychology with Economics and Political Science as other subjects.
Writing a book on Social Enterprise and edited Managing Retailing by Professor P K Sinha and Dwarika Prasad Uniyal 3rd Edition. Authored Cases - Pradhan Mantri Ujjawal Yojna – Indian Oil Corporation, OGQ: The Quest for Gold and The Quest for Gold: Communications challenge; Research papers - Indian Retail Survey, Leading in Digital Payment, Engaging Physician and Driving Talent Retention in Healthcare; Technical Notes - Marketing Communication and Planning, Advertising Message Strategy and Advertising Design and Creative Execution