Understanding Communication Satisfaction In The Indian Context

Ruchi Tewari
ruchi.tewari@ahduni.edu.in AMRUT MODY SCHOOL OF MANAGEMENT


Purpose: With growing importance of communication across organizations, relevance and importance to measure organizational communication is further enhanced. The present study attempts to administering the internationally tested Communication Satisfaction Questionnaire (CSQ) in the Indian conditions and verifying its results to those reported in the western conditions.
Design/Methodology/ Approach: To start the authors have used the items of Communication Satisfaction Questionnaire (CSQ) as reported by Deconink, et. al., (2008) was administered to 179 executives employed in 6 different sectors.
Findings: Confirmatory Factor Analysis (CFA) was used on the original CSQ scale and the results showed that the model was not a good fit (CFI= .72 RMSEA= .06) therefore the there was a need to modify the scale items. Modified items of the original CSQ scale were used to conduct an Exploratory Factor Analysis (EFA) followed by a CFA on the reduced items.  The factor structure of CSQ does not match the results achieved by the Indian organizations.
Research Limitations/ implications: A suable tool to measure communication satisfaction in the Indian context can be developed.
Originality/ Value: No research in the field of measuring organizational communication in Indian context has been found.


Organizational Communication; Communication Measurement; Communication Satisfaction Questionnaire (CSQ), Indian conditions, AMOS

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