Ahmedabad University hosted the “Digital Conclave 2019” on 6th April 2019 with the theme of “Digital World of Business – Trials and Tribulations”.
Digital Technology today drives society and enables organisations to timely reach more customers at a lesser cost. The changing digital dynamics have an incredible influence on people’s interactions, work, purchases and life habits. Successful businesses today are those that skilfully utilise the digital universe to maximize their brand awareness and impact. Fusing data, content, creativity and technology has resulted in many profitable customer experiences for firms. Digital marketing has changed and will continue to change the way brands, businesses and industries operate in an opportune yet challenging environment.
Keeping this in mind, Digital Conclave 2019 brought together the best and most experienced business leaders, senior marketers, head of agencies and mentors from the digital sphere from across the country. It provided an opportunity for students to interact with and learn from the challenges faced, opportunities ceased and experiences shared by the invited experts.
This one-day event consisted of three sessions and 8 leaders from diverse industries but with one common interest – digital technology, its dynamism and contribution.
Session 01 was conducted by:
Colonel Inderjeet Singh, Chief Cyber Security Officer - Vara Technology Pvt Ltd,
Ms Krutika Katrat, Cofounder & Chief Acquisition Officer - Impetus Wellness Pvt. Ltd., and,
Mr Jaydip Parikh, Chief Everything Officer - Tej Sol Pro Digital Private Ltd.
Session 02 was conducted by:
Mr Amardeep Bajpai, Founder-Webisdom, Director-Webgulf digital,
Mr Harish Chib, Vice President – Middle East and Africa, Sophos, and,
Mr Ashish Tiwari, Senior Marketing Professional with a sharp focus on Digital and TedX Speaker - Future Generali Life Insurance Co., Ltd.
Session 03 was conducted by:
Mr Hemaang Gandhi, Founder & CEO-Rioconn, Area Director, BNI Ahmedabad, and,
Mr Shrijay Sheth, Cofounder at LegalWiz.
Each session centred around a broad theme as:
1.‘Digital - Shaping trends across genders and geographies’,
2.‘How Big is the Next Big Thing in Technology’, and,
3.‘The Phygital Connect- bridging the Physical and Digital’ respectively.
All experts shared their experiences, insights and views on how digital dynamics are changing the world from a consumer, business and societal perspective. The elements discussed ranged from use and overuse of technology, data and security, gender inclusion in technology & business and the importance of being connected with your stakeholders both physically and digitally. The event worked as one more milestone to make students more aware of the latest happenings in the business world and to be ready for the change.