Aakar Amin

Aakar worked on the branding of Amul, Cera, Sharpex, and Adani Wilmar and more during Summer Internship

For advertising enthusiasts, the Amul campaigns are nothing less than holy grails. Imagine the rush of feelings Aakar Amin (MBA Class of 2018) of Amrut Mody School of Management, Ahmedabad University experienced when his Summer Internship with Triton Communications offered him the opportunity to handle some of the key clients of the company, including Amul! Aakar worked closely with the company’s senior advertising professionals to pitch presentations, develop creative briefs, and come up with effective copies. His joy knew no bounds when he could round up content for Amul’s product specific packaging.

Aakar Amin is a BBA graduate who joined the MBA programme at Amrut Mody School of Management to boost his career interests in Advertising and Branding. When Triton Communications arrived on campus to select interns for the Account Planning and Client Servicing department, Aakar was nervous but confident. Excelling in the selection rounds, he was soon walking into the Triton office everyday at 10 am. In advertising, you know when to walk into your workplace but you don’t know when you can walk out of office. Some days Aakar was having an easy 6 hours. Other days he was working for 10 hours and more, supervised by his “super-efficient team and amazing mentors”.

So, what was it really like to be in the competitive world of advertising? How did it feel to rub shoulders with experienced professionals? Aakar is quick to respond: “Every bit of the internship was amazing! The real high came when I saw the team conceptualise what must go in the hoarding and print advertisement of Sharpex. It didn’t just end there. I witnessed what goes behind creating healthcare brands when the project involving
Sterling’s Accuris Pathology Lab developed in front of my eyes. It was phenomenal to see messages taking giant shapes with the aim to fetch brand recall! Each day I learnt from my mentors and colleagues. The Triton experience is deeply imprinted in my heart!”

So how did his MBA help during the internship? Aakar narrates how one day he was asked by his senior to conduct a Perception Mapping for the Sanitaryware Industry. “Case studies are integral to the MBA curriculum at Amrut Mody School of Management. Almost everything we learn is backed by case studies, which help anchor concepts to real life. Having performed such exercises in the classroom sessions on Marketing
Management, I was fully prepared to handle the task.”

Just when you thought an internship programme cannot get any better, there’s more! Aakar’s experience also stands out, given the clients he worked for. The illustrious list includes Cera, Sterling Hospitals, Amul, and Adani Wilmar. Indeed, diversity at its best.

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