Zalak Shah

Senior Lecturer
MPhil (Gujarat University)
Areas of interest
Consumer Behaviour, Branding, Bottom of the Pyramid and Rural Marketing
Contact
09662166636
zalak.shah@ahduni.edu.in

Zalak Shah’s teaching and research interest focuses on various areas of marketing as of consumer behavior, branding, rural marketing and bottom of the pyramid. She is currently working as a faculty in Marketing Area at AMSOM, Ahmedabad University. She has 12 years of academic experience. She has completed her M.Com, M. Phil on the topic ‘Social Accounting’ from the Gujarat University and is currently pursuing Ph.D. in Management on the topic ‘A Comparative Study on Buying Behaviour of Consumers in Selected Industries in Selected Districts of Gujarat’ from the same.

Pursuing PhD From Gujarat University

Thesis Entitled : " Comparative Analysis on Buying Behaviour of Consumers in Selected Industries in Selected Districts of Gujarat"

  • Ms. Zalak Shah co-authored a paper, The Income and Expenditure Pattern of Families at the Bottom of the Pyramid which was published in the International Journal of Management and Co-operation (Volume 10, No.1, January – March 2013. Pages 43-50, ISSN No 2249-2275).
  • Published a paper on ‘A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF RURAL AND URBAN CONSUMERS ON ‘BANKING SERVICES IN AHMEDABAD DISTRICT’.' in Research Trends in Economics Finance and Marketing ISBN:978-93-84869-40-3).

Work Experience:

7 years
 

Current : Senior Lecturer in the Area of Marketing at the Amrut Mody School of Management, Ahmendabad University, Ahmedabad (2011-)

Previous:

July 2008-July2011

Full-time lecturer (Ad hoc) in Business Organisation and Management at the H.L. Institute of Commerce, School of Management, Ahmedabad University, Ahmedabad

July 2006 – February 2008

Full-time lecturer (Ad hoc) in Business Organisation and Management at the H.L. College of Commerce, Gujarat University, Ahmedabad

November 2005 – January 2006

Visiting lecturer in Business Organisation and Management and Accountancy at  Navgujarat   Commerce College, Ahmedabad

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