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Zalak Shah

Senior Lecturer
Mphill, Persuing PhD
Areas of interest
Consumer Behaviour
Contact
09662166636
zalak.shah@ahduni.edu.in

Pursuing PhD From Gujarat University

Thesis Entitled : " Comparative Analysis on Buying Behaviour of Consumers in Selected Industries in Selected Districts of Gujarat"

  • Ms. Zalak Shah co-authored a paper, The Income and Expenditure Pattern of Families at the Bottom of the Pyramid which was published in the International Journal of Management and Co-operation (Volume 10, No.1, January – March 2013. Pages 43-50, ISSN No 2249-2275).
  • Published a paper on ‘A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF RURAL AND URBAN CONSUMERS ON ‘BANKING SERVICES IN AHMEDABAD DISTRICT’.' in Research Trends in Economics Finance and Marketing ISBN:978-93-84869-40-3).

Work Experience:

11 years
 

Curren : Senior Lecturer in the Area of Marketing at the Amrut Modi School of Commerce, Ahmendabad University, Ahmedabad (2011-)

Previous:

July 2008-July2011

Full-time lecturer (Ad hoc) in Business Organisation and Management at the H.L. Institute of Commerce, School of Management, Ahmedabad University, Ahmedabad

July 2006 – February 2008

Full-time lecturer (Ad hoc) in Business Organisation and Management at the H.L. College of Commerce, Gujarat University, Ahmedabad

November 2005 – January 2006

Visiting lecturer in Business Organisation and Management and Accountancy at  Navgujarat   Commerce College, Ahmedabad

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