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Faculty member in Communication Area, Amrut Modi School of Mangement, Ahmedabad University, Ahmedabad, Gujarat. Specializes in Executive Business Communication, Cross-Cultural Communication, and Urban Culture. Obtained Ph.D. in Cultural Studies from University of Lucknow. Worked in Communication Area, Indian Institute of Management, Ahmedabad (2011-1014).Other interests include research methodology, academic Writing, and Ancient Indian History.