Shriram Kadiya

Areas of interest
Advertising, Branding, Consumer Behaviour

Shriram is a faculty member – Marketing area with Ahmedabad University, his experience with advertising and branding industry spans from 2007 to 2014, he has been associated with academics and brand consultancy from 2014 onward. He holds degrees of MBA – Marketing and Certificate in Advertising and Public Relations from MICA-Mudra Institute of Communications, Ahmedabad. Shriram is pursuing his PhD from Institute of Management, Nirma University in the area of Communication Assessment of World’s largest Public Employment Scheme: MGNREGA.

Shriram has in his past worked with Ogilvy & Mather - Mumbai and Jet Airways – Mumbai in the capacity of Sr. Brand Officer, where his major portfolios were to manage advertising, branding and media duties. Shriram has also worked as consultant to Rajkot Municipality, Marwadi Education Foundations and Brand Core Media Ltd for their advertising, branding and social media assignments. His research and teaching interests include advertising, branding and rural marketing communications.

Working Papers:

1) Advertising Stimuli and Reaction Profile for IPL: Study of Four Years of IPL TVCs with Fuzzy Approach

2) Fuzzy Logic Application to Branding and Advertising of the Tourism Industry: A Case of SAARC Nations

Kadiya, S. (2015). Does MGNREGA help one get employment? Impact of employment demanded and employment provided under MGNREGA: A case study of 36 villages of Malpur block of Gujarat, India. Pacific Business Review International.

Kadiya, S. (2016). Rainfall and work demad pattern under MGNREGA: A study of select Indian States. Macro and Micro Dynamics for Empowering Trade, Industry and Society. 288-299.

Kadiya, S., Parashar, S., Vatavwala, S. (2016). Work demand pattern analysis for MGNREGA: With special reference to 18 Indian States. Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development, University of Bucharest. 307-316.

Kadiya, S., Parashar, S., Vivek, B. (2017). Reaction to MGNREGA’s Advertising Stimuli: A Fuzzy Perspective. Consumer Behaviour and Contemporary Marketing Strategy. 324 – 329.

Kadiya, S., Vivek, B., (2017). Fuzzy Logic Application to Brand Assessment for Smartphones in India. Consumer Behaviour and Contemporary Marketing Strategy. 119 – 131.


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