Kunal Mankodi

Senior Lecturer
MBA (Gujarat University)
Areas of interest
Business Clusters and SMEs Competitiveness, Business Models and Multi-sided Platforms, Sustainable Development, Sustainability and Businesses, Consumer Behavior

An academician with an interest in Strategy and Marketing, Kunal has been associated with the school since 2008. He is pursuing his doctorate in Management, and studying ‘Assessment of Enablers and Inhibitors of Collaboration in SMEs in Pharmaceutical Clusters in the State of Gujarat, India’. Post a Masters in Business Administration with Marketing Specialization, he has been engaged into teaching and its allied activities.

He’s been handling the admissions office of the MBA program and has concurrently also conceptualized, presented and published research papers. He presented research papers at reputed conferences like ISRDS, 2015, Trondhiem, Norway, IIM- Indore and IIM- Kozhikode.

His research interest lies in case-writing and is currently working on 2 full-length, complex business cases and teaching notes.

Conference Presentations

Mankodi, K. (2016). “CSR in Business Clusters for Sustainable Regional Development – A Case Study”, 5th Annual International Conference on Sustainability (SUSCON 5, 2016), March 17-19, 2016

Mankodi, K. and Acharya P. (2015). ‘Perception of Entrepreneurial Success for Small Businesses: A General Framework’, Ahmedabad University Conference on Management (AUCOM) 2015, at Amrut Mody School of Management, February 6-7, 2015

Working Papers

“’Post-Heroic’ Leadership as a Tool to Development of Punsari into a Model Village: A Case Study,”

“Sustainability reporting of Indian Banks as a step towards Positive Impact Financing”,

“Participatory Model for Revival of an Art Form to Sustain the Economic and Non-economic Needs of a Community”,

Journal Publication

Mankodi, K., “Innovation For Creating Sustainable Lifestyle Brands: A Case Study", IUP Journal of Business Strategy, June, 2016 vol. XIII, No.2 ISSN 0972 – 9259

Conference Proceeding

Mankodi, K., “Innovations for Creating Sustainable Lifestyle Brands: A Case Study”, Proceedings of the 20th International Sustainable Development Research Conference, Trondheim, Norway 18-20 June 2014; ISBN: 978-82-91917-34-4

Newspaper Article

Kunal Mankodi, “Academia-industry linkage, an essential cog for quality management education”, DNA Campus, Ahmedabad, June 17, 2016

Kunal has a teaching experience of more than 8 years. He teaches courses on Business Strategy at both - the Under Graduate as well as Post Graduate programs. He also teaches an elective on Advanced Business Strategy which focuses on various aspects of competitive dynamics in the industry. He has also taught a course on Fundamentals of Management in the Masters for Heritage Management Program.

Moreover, he also teaches courses on Consumer Behavior and Digital Marketing.

He has taught Competitive Strategy in Executive Management Program for JMC Projects Ltd. (One year program) - an Organization Based Program, catering specifically to the need of the organization with specific inputs on the construction industry.


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