Aravind Panicker

MBA (ICFAI University)
Areas of interest
Consumer Studies, Innovation & Leadership
079 - 61911301

Aravind Panicker has worked as a Faculty Member in areas of Marketing & Entrepreneurship with AMSOM since 2013. He is a MBA in Marketing and has previously been involved in Marketing & Strategy roles with various organisations in his 11 year career.

At Ahmedabad University, Aravind has covered courses in a number of areas including Operations, Sales & Marketing. He has an interest in understanding the behavioral implications that govern the decision making of modern day consumers & managers. Especially where the the involvement of technology gives access to a larger amount of data regarding options, tastes, attitudes & choices. It is this same interest that is governing his PhD studies being undertaken as ICFAI Business School, Hyderabad.

He was previously engaged with Piramal Healthcare Limited, where his last held responsibility was that of Brand Manager. In his 3 years in Piramal, Aravind performed various roles including sales & marketing support systems. After leaving Piramal, Aravind was engaged by the Yash Birla Group as a member of the Strategic Planning team. This stint though was short-lived and he moved to Ahmedabad in 2012.

He also operates as Consultant based out of Ahmedabad advising start-ups on strategy & marketing. He also conducts workshops for corporates & institutions across the state in the learning & decision making matrix.

He spends his spare time building and updating his own personal library or is spotted zipping around on his Royal Enfield; off exploring the world. 

  • “Leadership Development in Practice: A Review of Common Practices, their Fallacies and Means to Overcome Gaps” was published as a chapter in the Book – Business Excellence and Leadership: Transforming HR for Enhanced Organizational Capability in 2015 at NICOM-2015. Co-written and presented with Amrita Bihani, Sr. Lecturer AMSOM, Ahmedabad University. 

  • Marketing & Sales courses have been a priority driver in the teaching output 
  • Has also offered courses such as
    • Operations Management 
    • Entrepreneurship 

Co-Founder – (Jan. 2012 – Present) Orion Consulting

  • Responsible for generating business and client deliverables across in varied sectors including Retail, Heavy Machinery Finance, Fashion, KPO & BPO’s.
  • Focus on identifying the right strategic  option for creating and executing strategy
  • Functioning as an independent cross-functional consulting team for clients.
  • Source, Organise & Conduct sales leadership training workshops for various clients

Brand Manager (June 2008 – April 2011) Piramal Healthcare Ltd

  • Managing trade, brand building & NPD for the brand/s in question.
  • Constantly interacting with all stakeholders from manufacturers, media, creative agency, buyers, and consumers to improve brand function, viability and drive growth.
  • Involved in projects regarding the future plans & optimization of current system in the organisation


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