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A lecture in Digital Marketing

A lecture in Digital Marketing
March 02, 2017 Amrut Mody School of Management Lecture Series

Industry interface and exposure to practical experiences are closely embedded in the pedagogy across courses at AMSOM. Interaction with guest speakers from industry helps students to connect the in-class learning with the outside world.

A session on Data Analytics and it's benefits for marketers was organised in the course on Digital Marketing for 2nd year MBA students at AMSOM. Senior Managers Mr. Terence Rebelo and Mr. Asim from IQR Consulting for the Digital division shared with the class case studies of how through data Analytics they helped national and international clients on areas such as website enhancement, influencer marketing and understanding the digital ROI.