Research Interests: Marketing Research, Consumer Behaviour, Consumer Insights, Neuromarketing, Behavioural Economics, Ethnography
Professor Miglani has 35 years of experience in the field of marketing research and consumer insights and has worked across the domain including market research, consumer behaviour, customer engagement, and research-based marketing consulting. He did Post Graduate Programme in Management from Indian Institute of Management, Ahmedabad in 1983.
He began his research career with Kantar TNS as Research Manager. He went on to become the Managing Director of Kantar TNS North Africa. He then worked in other global marketing research and consulting firms like Frost & Sullivan and Kadence. He has worked across several countries in the Middle East, North Africa, and South East Asia before returning to India and joining Ahmedabad University. Professor Miglani brings long and valuable experience in advising multinational organisations on marketing strategy based on innovative consumer research. He has presented papers at European Society for Opinion and Marketing Research (ESOMAR) Conferences and has published various articles in its journal and in the MRS Research magazine.
At Ahmedabad University, he is creating courses and programmes in the area of marketing research and other related disciplines. He has developed a course on Interdisciplinary Approach To Consumer Understanding. This course uses the principles of marketing research but, recognising the limitations of traditional research, the course uses the thinking and methodologies of adjacent disciplines (like neuromarketing, behavioural economics, and ethnography),to fully understand the consumer choices at a deep System 1 brain level.