Research Interests: Entrepreneurship and Marketing Management.
Paragi Shah is an academician with about 14 years of industry and academic experience. Dr. Shah has Doctorate degree in Management, Master’s degree in Business Administration focused on marketing, and double Bachelor’s in Law and Commerce. Currently she is the programme chair for integrated Masters of Business Administration since 2016, and Assistant Professor in the area of Entrepreneurship and Marketing with Ahmedabad University. She is a profound teacher having taught subjects like Entrepreneurship, Marketing Management, Retail Management, International Marketing, Sales and Distribution Management and B2B marketing. Her research interests lie in Entrepreneurship and Retail Management. She has published research papers and articles in national and international journals and co-authored a book on ‘Project Management in Retail’.
She has experience of teaching and mentoring in the area of Entrepreneurship at Olin College of Engineering, USA, Cambridge University, UK , and Keio University, Japan. She is also engaged as a master trainer with National Entrepreneurship Network (NEN). She is an avid mentor, having guided several projects of either start-up companies or expansion and growth of existing businesses. She is also engaged as a retainer or a consultant for various business and marketing projects.
Paragi's research interests are
Teaching at Ahmedabad University
Post Graduate Courses